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THIS JUST IN
Warren Named Omnicom Diversity Officer
by Fern Siegel 1 hour ago |
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Omnicom Group named Tiffany R. Warren, a longtime advocate of diversity in advertising, media and marketing, to a a new post: Chief Diversity Officer.
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TOP STORY
S&P: Large QSRs Positive, Casual Chains Weak
by Karlene Lukovitz Today |
S&P's analysts noted that McDonald's and Burger King each achieved "meaningful" same-store sales increases last year, reflecting their leveraging of breakfast, snack and late-night opportunities. In addition, their stable-to-improved margins reflected their advantages as franchisors that directly operate only small percentages of their total restaurant systems.
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IN PRINT
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MEDIAPOST EVENTS
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UPCOMING EVENTS
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RECENT EVENT VIDEOS
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| TODAY'S MARKETING NEWS AND HEADLINES |
Super Bowl Marketers Must Gauge Sensitivity
 "We will also see a lot of classic formula: humor, and big productions," says Kellogg School of Management Prof. Tim Calkins. "But the wrinkle in all of this is the shift in the mood of the country and how advertisers will respond. And I think advertisers who try... |
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Kaplan U Graduates To National Campaign Effort
 The campaign will run over the next five months, nationally, with local focus later. Kaplan's Linda Mignone says the rationale for going with national cable that is "we are national in scope but, most importantly, we wanted to build awareness and take advantage of demographic segmentation; and the... |
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Say Cheese: Dairy Industry Partners With Domino's
 DMI, together with state and regional dairy organizations, will invest approximately $10 million to support the nationwide campaign launch, assisting Domino's franchisees in advertising, public relations, local market promotions and communications activities. Domino's own investment will approximately quadruple the overall campaign funds, according to DMI.
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| Amazon Launches Inauguration Store
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RSS FEEDS • PRIVACY/TERMS & CONDITIONS
Model Liskula Cohen is asking a New York court to order Google to reveal the identity of the blogger who insulted her by calling her a "skank." In a lawsuit filed in state court, Cohen alleges that she was defamed by the blog 
Despite analysts' focus on the bleak news that 2009 will become the first year U.S. search advertising growth slows below 20% annually, all estimates predict an uptick at a slow and steady rate. An eMarketer report released Tuesday suggests a not-so-grim future for U.S. online search advertising. Marketers,...
A federal judge has handed online video site Veoh a major victory in a copyright lawsuit brought by Universal Music Group. Judge Howard Matz in Los Angeles ruled that Veoh is entitled to qualify for "safe harbor" protection under the Digital Millennium Copyright Act even though the site...
Univision Communications just announced its first retrans deal--an agreement with Comcast that allows the cable operator to carry Univision's owned-and-operated local stations and a cable network....
Research conducted by experts in affluent-adult behavior found that among U.S. homes with incomes of $100,000-plus, more than 63% have a DVR. Not surprisingly, that's far above the 27% of all U.S. households....
The recession is claiming some relatively new titles, which launched with innovative publication strategies and strong niche appeal, but failed to secure spots in an increasingly brutal magazine ad market. New casualty: 8020 Media....