Troy Jensen is Senior Vice President and head of global sales for Optimate Networks, Inc., a leading Interactive Video Ad Network based in San Francisco, with offices in Los Angeles. Optimate Networks allows advertisers to choose from 25 categories of video content averaging over 800 million impressions a month. With professionally produced video content, including some of the most popular TV shows and movies from major broadcast and movie studio partners, this allows advertisers the ability to target their ads to specific audiences relevant to their products. Optimate Networks integrates the best of interactive design, ad serving and reporting into a sophisticated online video and rich media offering built on the strengths of industry-leading solutions from Adobe and DoubleClick. With Motif everyone involved – agencies, publishers, and advertisers – can collaborate seamlessly to produce amazing campaigns that get great results. Optimate Network's industry-leading Ad Overlay video ad unit, utilizing Motif rich media technology, allows unobtrusive, dynamic and engaging ads that overlay video, producing far superior performance results to other forms of online video advertising. Troy Jensen has spent his career integrating the best of interactive design, ad serving and reporting into a sophisticated rich media offering built on the strengths of industry-leading technology solutions for his clients. He also has a successful background in generating new business, and structuring world-class account management teams to maintain those clients. Troy has lead both ad agency and ad network and publisher teams responsible for selling, implementing and overseeing over $150 million dollars in interactive advertising during his career. Troy has spent the past nine years working for many Fortune 500 advertising and publishing clients on a wide range of Interactive advertising campaigns, including cross-media integration, rich media executions, mobile initiatives and extensive experience in online video executions, both commercial and content. He has spoken at several interactive forums and events, and also has contributed to articles and research in relation to the latest happenings in the Interactive medium. Prior to Optimate Networks, Troy served as President of Edge Interactive Media and Executive Vice President of Interactive Advertising at Swafford & Company Advertising. Troy currently lives in Hermosa Beach, CA, and outside of anything technology or Interactive related, he enjoys flying (he will complete his private pilot license training in early 2008), golf and tries to find as much time as possible to indulge in reading, and has a very wide-ranging collection of genres on his bookshelf.