Marketers like Monster.com, Pedigree and Pepsi will be shelling out $3 million for a 30-second Super Bowl spot on Feb. 1. What they get is some 140 million viewers. What else they get depends on how sensitive they are to the economy, and how well they exploit their presence after the game.
Beating out rival Google, Microsoft announced a five-year deal with Verizon Wireless to be the default search provider on the wireless carrier's phones as well as handling mobile advertising services. The long-rumored agreement with the nation's No. 1 wireless operator gives Microsoft a stronger position to challenge Google's commanding share of the mobile search market and make inroads into mobile advertising. Microsoft CEO Steve Ballmer announced the deal Wednesday in Las Vegas at the Consumer Electronics Show.
Performance Insider:
Honore 54 minutes ago Give Me More Leads I seek instant gratification. I blame this on my over-zealous, hyperactive, espresso drinking (at least three shots) persona. This is...
Email Insider:
Deutsch 1 hour ago Get Your Email Marketing House In Order Is it just me -- or is it time again to pull out the time management videos, newfangled task management...
Behavioral Insider:
Leggiere 2 hours ago Rapid-Response Targeting A few years ago online marketers began to realize en masse that much of the money they were reinvesting in...
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TODAY'S ONLINE NEWS AND HEADLINES
OPA: Premium Content Sites Worth Extra Bucks5 hours ago Advertisers have long sought to determine just how the placement of an ad affects its impact on viewers. A new report to be released today by the Online Publishing Association found that ad effectiveness scores on premium content sites were numerically higher than on the Web in general....
MLG's Online Video Game Success Drives VC Investment5 hours ago Major League Gaming said it has secured an additional $7.5 million from Oak Investment Partners, adding to the $25 million series B round granted in October 2006. Raising money tends to trail success in a solid business model, according to Matthew Bromberg, president and CEO of Major League...
Online Startup Takes On Fox News 5 hours ago Online news startup ProgressIllinois.com is gearing up to go to court in a dispute with Fox News about YouTube clips. The startup, which had all of its clips taken down from YouTube after Fox complained about alleged copyright infringement, says its use of Fox video excerpts was lawful....
Mainframe Move Crashes Nielsen Ratings System: Million Dollar Snafu Delays All Data4 hours ago
TV ratings giant Nielsen is getting 2009 off on an awkward foot, disclosing a major technical snafu to clients Wednesday that has caused at least several days of delays for virtually all of its major TV ratings services. The glitch, which was caused by the relocation of the...
Time Warner Lowers Financial Expectations For '08Yesterday, 11:40 PM
Time Warner said Wednesday that the downturn in the ad market will contribute to an annual net loss for 2008, another striking impact of the sour media economy. While other factors will play a role, the company said the financial environment has affected ad dollars more than expected,...
Fox Executive: Fix Local TV Buying Although it was probably unintentional, the executive who oversees Fox gave an endorsement Wednesday for the Television Bureau of Advertising's efforts to revolutionize the local broadcast business via an electronic buying and selling system. Tony Vinciquerra, president-CEO of the Fox Networks Group, said advertisers continue to prefer networks...
At The Inauguration: Pepsi, Ft. Lauderdale, Silver Diner Pepsi will present the Creative Coalition Inaugural Ball, a benefit gala for the nonprofit, nonpartisan, 501(c)(3) advocacy arm of the arts and entertainment communities, Ft. Lauderdale hauling a beach around the capital, and the Silver Diner is offering Red, White & Blueplate specials until Jan. 21....
Buyers Move Away From Small Cars Or Any Cars
One recent study is showing that consumers are holding off buying cars and trucks because they don't really need new ones, they can't afford new ones or they are worried about the economy. But another study finds that those who are buying new vehicles are edging away from...
Scion Ads Show How Parts Compose The Whole Two initial spots, which focus on variety, with puzzle-like creative set to electronica, show modified versions of the vehicles sliced and diced to show how owners personalized them. "We are still focusing on the core target; overall, we are not trying to broaden our target audience," says Attik's...
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
Advertisers have long sought to determine just how the placement of an ad affects its impact on viewers. A new report to be released today by the Online Publishing Association found that ad effectiveness scores on premium content sites were numerically higher than on the Web in general....
Major League Gaming said it has secured an additional $7.5 million from Oak Investment Partners, adding to the $25 million series B round granted in October 2006. Raising money tends to trail success in a solid business model, according to Matthew Bromberg, president and CEO of Major League...
Online news startup ProgressIllinois.com is gearing up to go to court in a dispute with Fox News about YouTube clips. The startup, which had all of its clips taken down from YouTube after Fox complained about alleged copyright infringement, says its use of Fox video excerpts was lawful....
Although it was probably unintentional, the executive who oversees Fox gave an endorsement Wednesday for the Television Bureau of Advertising's efforts to revolutionize the local broadcast business via an electronic buying and selling system. Tony Vinciquerra, president-CEO of the Fox Networks Group, said advertisers continue to prefer networks...
Pepsi will present the Creative Coalition Inaugural Ball, a benefit gala for the nonprofit, nonpartisan, 501(c)(3) advocacy arm of the arts and entertainment communities, Ft. Lauderdale hauling a beach around the capital, and the Silver Diner is offering Red, White & Blueplate specials until Jan. 21....
Two initial spots, which focus on variety, with puzzle-like creative set to electronica, show modified versions of the vehicles sliced and diced to show how owners personalized them. "We are still focusing on the core target; overall, we are not trying to broaden our target audience," says Attik's...