Consumers have spent a few months realizing that the sky may not be falling on them exactly, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up the few days before Christmas and just after the holiday shows that people are willing to spend, but they're willing to wait, too."
Beating out rival Google, Microsoft announced a five-year deal with Verizon Wireless to be the default search provider on the wireless carrier's phones as well as handling mobile advertising services. The long-rumored agreement with the nation's No. 1 wireless operator gives Microsoft a stronger position to challenge Google's commanding share of the mobile search market and make inroads into mobile advertising. Microsoft CEO Steve Ballmer announced the deal Wednesday in Las Vegas at the Consumer Electronics Show.
Performance Insider:
Honore 3 hours ago Give Me More Leads I seek instant gratification. I blame this on my over-zealous, hyperactive, espresso drinking (at least three shots) persona. This is...
Email Insider:
Deutsch 4 hours ago Get Your Email Marketing House In Order Is it just me -- or is it time again to pull out the time management videos, newfangled task management...
Behavioral Insider:
Leggiere 5 hours ago Rapid-Response Targeting A few years ago online marketers began to realize en masse that much of the money they were reinvesting in...
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TODAY'S ONLINE NEWS AND HEADLINES
OPA: Premium Content Sites Worth Extra Bucks8 hours ago Advertisers have long sought to determine just how the placement of an ad affects its impact on viewers. A new report to be released today by the Online Publishing Association found that ad effectiveness scores on premium content sites were numerically higher than on the Web in general....
MLG's Online Video Game Success Drives VC Investment8 hours ago Major League Gaming said it has secured an additional $7.5 million from Oak Investment Partners, adding to the $25 million series B round granted in October 2006. Raising money tends to trail success in a solid business model, according to Matthew Bromberg, president and CEO of Major League...
Online Startup Takes On Fox News 8 hours ago Online news startup ProgressIllinois.com is gearing up to go to court in a dispute with Fox News about YouTube clips. The startup, which had all of its clips taken down from YouTube after Fox complained about alleged copyright infringement, says its use of Fox video excerpts was lawful....
Super Bowl Advertisers Stay Sensitive To Economy7 hours ago Marketers like Monster.com, Pedigree and Pepsi will be shelling out $3 million for a 30-second Super Bowl spot on Feb. 1. What they get is some 140 million viewers. What else they get depends on how sensitive they are to the economy, and how well they exploit their...
Mainframe Move Crashes Nielsen Ratings System: Million Dollar Snafu Delays All Data7 hours ago
TV ratings giant Nielsen is getting 2009 off on an awkward foot, disclosing a major technical snafu to clients Wednesday that has caused at least several days of delays for virtually all of its major TV ratings services. The glitch, which was caused by the relocation of the...
Time Warner Lowers Financial Expectations For '08
Time Warner said Wednesday that the downturn in the ad market will contribute to an annual net loss for 2008, another striking impact of the sour media economy. While other factors will play a role, the company said the financial environment has affected ad dollars more than expected,...
Cell South Links Sales Spike To Site Revamp 25 minutes ago The company's previous site was "difficult for customers to navigate," says Cellular South's Greg LaTour, so the new site had to "make it easy to find what they were looking for, and easy to make it to the shopping cart." The new also includes such user-generated content as...
Tecate Goes The Distance In New Boxing Match 26 minutes ago The company, which signed a multi-year deal with Golden Boy two years ago, says 62% of viewers of pro bouts are Hispanic. Since Monday, Tecate has been promoting the fight via point-of-purchase displays replete with fight details. The effort includes a radio campaign featuring Mexican fight doctor and...
At The Inauguration: Pepsi, Ft. Lauderdale, Silver Diner Pepsi will present the Creative Coalition Inaugural Ball, a benefit gala for the nonprofit, nonpartisan, 501(c)(3) advocacy arm of the arts and entertainment communities, Ft. Lauderdale hauling a beach around the capital, and the Silver Diner is offering Red, White & Blueplate specials until Jan. 21....
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
Advertisers have long sought to determine just how the placement of an ad affects its impact on viewers. A new report to be released today by the Online Publishing Association found that ad effectiveness scores on premium content sites were numerically higher than on the Web in general....
Major League Gaming said it has secured an additional $7.5 million from Oak Investment Partners, adding to the $25 million series B round granted in October 2006. Raising money tends to trail success in a solid business model, according to Matthew Bromberg, president and CEO of Major League...
Online news startup ProgressIllinois.com is gearing up to go to court in a dispute with Fox News about YouTube clips. The startup, which had all of its clips taken down from YouTube after Fox complained about alleged copyright infringement, says its use of Fox video excerpts was lawful....
Marketers like Monster.com, Pedigree and Pepsi will be shelling out $3 million for a 30-second Super Bowl spot on Feb. 1. What they get is some 140 million viewers. What else they get depends on how sensitive they are to the economy, and how well they exploit their...
The company's previous site was "difficult for customers to navigate," says Cellular South's Greg LaTour, so the new site had to "make it easy to find what they were looking for, and easy to make it to the shopping cart." The new also includes such user-generated content as...
The company, which signed a multi-year deal with Golden Boy two years ago, says 62% of viewers of pro bouts are Hispanic. Since Monday, Tecate has been promoting the fight via point-of-purchase displays replete with fight details. The effort includes a radio campaign featuring Mexican fight doctor and...
Pepsi will present the Creative Coalition Inaugural Ball, a benefit gala for the nonprofit, nonpartisan, 501(c)(3) advocacy arm of the arts and entertainment communities, Ft. Lauderdale hauling a beach around the capital, and the Silver Diner is offering Red, White & Blueplate specials until Jan. 21....