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THIS JUST IN
Mainframe Move Crashes Nielsen Ratings System: Million Dollar Snafu Delays All Data
by Joe Mandese 8 minutes ago |
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TV ratings giant Nielsen is getting 2009 off on an awkward foot, disclosing a major technical snafu to clients Wednesday that has caused at least several days of delays for virtually all of its major TV ratings services. The glitch, which was caused by the relocation of the mainframe computing system used to process all its national and local TV ratings, occurred despite a $1 million premium Nielsen paid to the technology provider hired to handle the transition. Details of the gaffe were outlined in a letter sent by Nielsen Executive Vice President-Global Business Services Mitchell Habib to clients, as well as at least half a dozen separate communiqués from individual Nielsen service units on Wednesday.
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TOP STORY
Microsoft Seals The Deal With Verizon
by Mark Walsh 8 hours ago |
Beating out rival Google, Microsoft announced a five-year deal with Verizon Wireless to be the default search provider on the wireless carrier's phones as well as handling mobile advertising services. The long-rumored agreement with the nation's No. 1 wireless operator gives Microsoft a stronger position to challenge Google's commanding share of the mobile search market and make inroads into mobile advertising. Microsoft CEO Steve Ballmer announced the deal Wednesday in Las Vegas at the Consumer Electronics Show.
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| BLOGS/COMMENTARY |
Daily Online Examiner:
Davis Yesterday, 4:30 PM
Model's Case Shows 'Streisand Effect'
Model Liskula Cohen went to court this week to unmask the blogger behind the site Skanks in NYC because she... |
Digital Outsider:
Sass Yesterday, 3:35 PM
Not So Fast: Court Upholds L.A. Billboard Ban
Tuesday the U.S. 9th Circuit Court of Appeals delivered a setback to out-of-home advertisers in Los Angeles with its decision... |
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Social Media Insider:
Taylor Yesterday, 2:45 PM
Not Very Social: Apple's Inability To Engage Gnaws At Its Image
On his Micro Persuasion blog, Edelman's Steve Rubel has an excellent post today titled, "Three Reasons the Internet is Eroding... |
Just An Online Minute:
Samardak Yesterday, 1:45 PM
Just An Online Minute... Hi! My Name Is... What? My Name is... Who? My Name is... Tech Meetup
As I was getting prepared for the NY Tech Meetup (AKA seeing if any of my Twitter pals would be... |
Search Insider:
Goldman Yesterday, 1:00 PM
Haiku 2.0 -- 2009 Edition
For my first column of 2009, I thought I'd give Haiku 2.0 another try and share my outlook for the... |
Online Spin:
Treffiletti Yesterday, 11:00 AM
We Do Our Best Work In A Recession!
It's my first post of the new year, and I have to say I'm pretty optimistic! I know the economy... |
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| TODAY'S ONLINE NEWS AND HEADLINES |
OPA: Premium Content Sites Worth Extra Bucks 1 hour ago
 Advertisers have long sought to determine just how the placement of an ad affects its impact on viewers. A new report to be released today by the Online Publishing Association found that ad effectiveness scores on premium content sites were numerically higher than on the Web in general.... |
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MLG's Online Video Game Success Drives VC Investment 1 hour ago
 Major League Gaming said it has secured an additional $7.5 million from Oak Investment Partners, adding to the $25 million series B round granted in October 2006. Raising money tends to trail success in a solid business model, according to Matthew Bromberg, president and CEO of Major League... |
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Online Startup Takes On Fox News 1 hour ago
 Online news startup ProgressIllinois.com is gearing up to go to court in a dispute with Fox News about YouTube clips. The startup, which had all of its clips taken down from YouTube after Fox complained about alleged copyright infringement, says its use of Fox video excerpts was lawful.... |
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| Q4 Search Marketing Budgets Rose 10 hours ago
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| TODAY'S MEDIA NEWS AND HEADLINES |
Time Warner Lowers Financial Expectations For '08 8 hours ago
Time Warner said Wednesday that the downturn in the ad market will contribute to an annual net loss for 2008, another striking impact of the sour media economy. While other factors will play a role, the company said the financial environment has affected ad dollars more than expected,... |
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Fox Executive: Fix Local TV Buying
 Although it was probably unintentional, the executive who oversees Fox gave an endorsement Wednesday for the Television Bureau of Advertising's efforts to revolutionize the local broadcast business via an electronic buying and selling system. Tony Vinciquerra, president-CEO of the Fox Networks Group, said advertisers continue to prefer networks... |
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CES: Hypertargeting Digital Users In Infancy
LAS VEGAS -- So-called "hypertargeting" of digital users may be broadly available, but not all publishers, marketers, and agencies are ready--or willing--to use it.... |
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| CES: Social Networks, Mobile Need Better Metrics, Creative Platforms
| | Cross MediaWorks Says Hola To Azteca Sales
| | Wachovia: Radio Revenues To Drop 13% In '09
| | Arbitron Settles With NYS, NJ Attorneys General
| | Reprint: 8020 Media Not Closing, Up For Sale
| | Warren Named Omnicom Diversity Officer
| | Univision Trumpets First Retrans Deal
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| TODAY'S MARKETING NEWS AND HEADLINES |
At The Inauguration: Pepsi, Ft. Lauderdale, Silver Diner
 Pepsi will present the Creative Coalition Inaugural Ball, a benefit gala for the nonprofit, nonpartisan, 501(c)(3) advocacy arm of the arts and entertainment communities, Ft. Lauderdale hauling a beach around the capital, and the Silver Diner is offering Red, White & Blueplate specials until Jan. 21.... |
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Buyers Move Away From Small Cars Or Any Cars
One recent study is showing that consumers are holding off buying cars and trucks because they don't really need new ones, they can't afford new ones or they are worried about the economy. But another study finds that those who are buying new vehicles are edging away from... |
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Scion Ads Show How Parts Compose The Whole
 Two initial spots, which focus on variety, with puzzle-like creative set to electronica, show modified versions of the vehicles sliced and diced to show how owners personalized them. "We are still focusing on the core target; overall, we are not trying to broaden our target audience," says Attik's... |
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| Limited-Service Sandwich Chains Bucking Downtrend
| | Almost Half Use Cell Phones Just For Talking
| | Restaurant Operators' Outlook Worsens
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