MediaPost Publications Video Daily 02/22/2012

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Machinima's One Billion Views and Counting Come from a Strong POV

by Daisy Whitney

Gaming-centric programmer Machinima is one of the most popular and successful online video sites ever and that's due in part to a strong programming point of view. The programmer surpassed one billion views per month for the first time late last year and continues to grow past that into 2012, with 1.3 billion views in January. It's also one of the most popular channels on YouTube, and has seen strong growth in key entertainment ad categories of video games, theatrical releases and tune-in campaigns from cable networks. Advertisers include video games such as Call of Duty Elite, Electronic Arts: Star ...Read the whole story

Comcast Debuts Xfinity

idommo Vaas Is Launched

Snapple Bows Diet Half 'n Half Lemonade Iced Tea

Is A Horizontal Or Vertical Content Strategy More Valuable?

by Ashkan Karbasfrooshan

Increasingly, tech firms and ad networks are pivoting and morphing into content creators. Specific Media has begun the metamorphosis; Hulu, Netflix, YouTube are in transit; SAY Media is there, to name a few examples. As they pivot into content, some underwrite a horizontal strategy, others go vertical and focus on the most engaged and passionate audiences, ...More

Mitsubishi's "Ride the Storm" Rides the Line of Safety

by Larry Dobrow

In anticipation of the imminent passing of my current jalopy, I recently test-drove a few cars. While I relished the consequence-free fiddling with seats and mirrors and the opportunity to register my disgust with heated seats - in my book, as much an over-luxe scourge as platinum-rimmed toilets - there's only so much one can learn about a car by piloting it through suburbia on a sunny day. Upon returning to the dealership, I asked if it would be okay to return on a snowy, rainy or otherwise weather-impaired afternoon. The sales guy scoffed: "No, that would be dangerous." To ...More