Mitsubishi's "Ride the Storm" Rides the Line of Safety
Posted by Larry Dobrow on Feb 21, 1:28 PM
In anticipation of the imminent passing of my current jalopy, I recently test-drove a few cars. While I relished the consequence-free fiddling with seats and mirrors and the opportunity to register my disgust with heated seats - in my book, as much an over-luxe scourge as platinum-rimmed toilets - there's only so much one can learn about a car by piloting it through suburbia on a sunny day. Upon returning to the dealership, I asked if it would be okay to return on a snowy, rainy or otherwise weather-impaired afternoon. The sales guy scoffed: "No, that would be dangerous." To ...
» 1 Comments
Skiver Advertising's Agency Campaign: Funny, but What's the Purpose?
Posted by Larry Dobrow on Feb 16, 3:30 PM
There's a reason most "funny" videos promoting professional-services firms don't push into the triple-digits in YouTube views, much less go viral: they're all the same. They mine the workplace setting for material, finding comic inspiration in community-fridge banditos and interns with borderline social disorders. They attempt to amuse while strenuously avoiding any topic that could offend a hypersensitive current or future client, which rules out everything except oatmeal-mild jokes at the company's own expense.
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Cartier's "Painted Love," Deconstructed
Posted by Larry Dobrow on Feb 14, 2:08 PM
It's Valentine's Day, the day in which Big Chocolate, Floriculture Inc. and Baubles 'R' Us conspire to pressure oafs and oafettes into treating their partners the way they should on a random August Thursday. This means it's high time to check in with Cartier, my favorite upscale producer of bedazzled soap dishes and romanticalistic branding videostuffs.
» 1 Comments
Bugaboo Videos Lack Sales Drive
Posted by Larry Dobrow on Feb 9, 2:11 PM
On several occasions over the last few months, I have been informed by self-appointed children's advocates that my kid's stroller is not, in fact, a Kevlar-reinforced tank. This advice might have something to do with the way I navigate our buggy through the streets of New York, which pairs a child's impatience with a convicted sidewalk-rage perp's speedlust. Hey, it's not my fault that some people - hello, kindly retirees out on restorative midday strolls - aren't able to abide by the societal code of right-side-slow, left-side-fast.
» 4 Comments
Charles Barkley and Lenny Clarke: Ideal Weight Watchers Spokesmen
Posted by Larry Dobrow on Feb 7, 12:51 PM
I got into it with a crudit platter during the Super Bowl. It was sitting there, all smug and superior, among the empty beverage vessels and strip-mined chicken wings that, just hours before, had teemed with such promise. As I crammed another fistful of mini-weenies into my maw, the carrots and plum tomatoes got all up in my bid-ness: "Hey blimpie boy - why not try chewing with your mouth closed?" Never cowed by taunts from insentient foodstuffs, I shot back, "Oh yeah? You're stupid and dumb and nobody likes your dumb stupid niacin!" I looked up to find the ...
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Nick Jonas and Quaker Granola Bars Crown A "Quaker Chewy Superstar."
Posted by Larry Dobrow on Feb 2, 3:51 PM
As a person who writes things for the Internet and mostly receives feedback via email, I've become a raging paranoiac about incoming communications. I will not click on an emailed link unless the sender has completed the sort of verification protocol usually required of State Department appointees. Sorry, mom - I have no way of knowing that the Snapfish link to pix from Cousin Ruthie's senior-obics pageant isn't spoofed. Rules are rules.
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Honda's "Leap List" Works When Scaled Down
Posted by Larry Dobrow on Jan 31, 1:37 PM
My current fave TV commercials hawk Honda's newly redesigned and rejiggered CR-V. In one, a scruffy young turk responds to his wife/partner/whatever's suggestion about having a baby by hallucinating about spelunking and robot pugilism; in the other, a bright-eyed ladygal responds to her boyfriend/cabana boy/whatever's marriage proposal by rhapsodizing about drum lessons and roadtrips with her estro-genius clique.
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Coast Guard Skips Recruitment Spiel, Adds Informational Videos To YouTube Account
Posted by Larry Dobrow on Jan 26, 1:52 PM
As a northeasterner with a pronounced political bent, I only avail myself of certain specific advantages that come with my citizenship: the freedom to burn flags and religious texts on the front lawn of grade-school campuses, the right to use magazine-fed semiautomatic rifles to protect my breakfast nook from Redcoat infestation, the liberty to eat cheeseburgers while ogling co-eds in star-spangled bikinis, etc. But like any U.S. citizen with a brain and a conscience, I support the heck out of the troops, who put their lives on their line for me and everyone I love - yes, even you, Slow ...
» 3 Comments
Axe Unleashes Anarchy
Posted by Larry Dobrow on Jan 24, 1:32 PM
When I last checked in on Axe, it was reveling in the silly, self-aware provocation of its marketing and making the eyes of lab animals bleed with the fetid pong of its musks. Turns out that I might've been premature with my big-picture video assessment dealie, as four weeks later the brand unveiled a monster online push for its first-ever fragrance for women. And it's friggin' amazing... the campaign, that is. Based on previous Axe products, I have to assume the fragrance itself incorporates hints of patchouli, diaper and wet ferret.
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Prudential's "Day One Stories" Arrive Days Too Late
Posted by Larry Dobrow on Jan 19, 3:19 PM
I can't wait to retire. I'll spend my mornings napping, afternoons in a state of siesta and nights profoundly, supremely inert. If I happen to rouse, it'll be due to a fire alarm or the arrival of a pizza. Alas, my retirement is far enough away that it seems more an impossible dream of magnificent sloth than something that should blip on the planning radar. Thus Prudential's "Day One Stories" compilation of retirement videos and resources isn't for me, nor for anyone who, in his later years, similarly dreads the prospect of tucking in his shirt or - disdainful snicker- ...
» 3 Comments
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