Machinima's One Billion Views and Counting Come from a Strong POV
Posted by Daisy Whitney on Feb 22, 10:41 AM
Gaming-centric programmer Machinima is one of the most popular and successful online video sites ever and that's due in part to a strong programming point of view. The programmer surpassed one billion views per month for the first time late last year and continues to grow past that into 2012, with 1.3 billion views in January. It's also one of the most popular channels on YouTube, and has seen strong growth in key entertainment ad categories of video games, theatrical releases and tune-in campaigns from cable networks. Advertisers include video games such as Call of Duty Elite, Electronic Arts: Star ...
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49% Brand Lift Without Making Me Click
Posted by Daisy Whitney on Feb 21, 8:49 AM
Every time I watch a TV show on Hulu and the question pops up - 'Is this ad relevant to you?' - my first instinct is not to answer. It could be inertia or simply the fact that most of us just aren't clickers. We don't always want to pick which ad experience we prefer, and we don't often want to tell the marketer if we liked the ad. Sometimes, we just want to enjoy the show, and maybe the ad. That's where Eyeview Digital comes in.
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Collapsing Cooling Towers Hits 1.5 Million View & Counting without any Media Spend
Posted by Daisy Whitney on Feb 19, 11:36 AM
Maybe it's the opera music. Maybe it's the smiling faces. It could even be the powerful image of wind power at the end. Whatever it is, this viral video ad on collapsing cooling towers just works. British green energy company Ecotricity's "Collapsing Cooling Towers " video landed on YouTube February 7 and by February 17 it had amassed nearly 1.6 million views, a healthy haul for a little known brand.
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Social Video Views Grows 37% in 2011
Posted by Daisy Whitney on Feb 17, 9:46 AM
Who said we don't like ads? In 2011, consumers chose to watch ads more than 2.75 billion times. We're not talking pre-rolls or overlays here, either. These are user-initiated smackeroos on the play button to watch a branded video, according to a Visible Measures report on social video. What's particularly eye-popping about social video is its growth. The 2.75 billion views in 2011 is up from 2 billion in 2010, and up from 830 million views in 2009.
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Ad Load in Online TV Doubles in 2011
Posted by Daisy Whitney on Feb 16, 9:31 AM
If you've been feeling like you're seeing more ads when you watch 30 Rock online, that's because you are. Long-form online video - like TV shows - included about seven ads on average as of the end of 2011, and that's nearly double the ad load at the start of last year, according to a report releasing today from online video technology provider FreeWheel that analyzed more than 45 billion video views across sites such as ESPN, Discovery, AOL, VEVO and more.
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Video Engagement High on Tablets, Connected TVs, but Low on Mobile Phones
Posted by Daisy Whitney on Feb 15, 9:40 AM
Don't just know your audience. Know where they're watching your videos and your video ads. Because video viewing habits - from completion rate to engagement - vary widely depending on the device in front of a consumer's eyes when an ad appears. That's the conclusion of online video technology provider Ooyala's latest quarterly report, releasing today, that analyzes video ad viewing habits across connected TVs, computers, tablets and mobile phones.
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No Social Buzz, But Super Bowl Ad Online Video Views More Than Triples
Posted by Daisy Whitney on Feb 14, 9:24 AM
The plot thickens. Last week I wrote about how social buzz for Super Bowl ads plummeted - and I mean the skydiving, body-slamming kind - mere minutes after most ads aired. But yet, many of us still went online and watched the ads. What gives? Are Super Bowl ads being seen - both on TV and online - but just not being talked about?
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23% Rise in Broadband-Only Homes? Hold On, Cord-Cutting Prognosticators - We're Not There Yet
Posted by Daisy Whitney on Feb 13, 9:44 AM
Is she or isn't she? The question used to be posed about a woman's hair color. And now, I ask the question of TV viewing: are we or aren't we cutting the cord? Nielsen just released its newest cross-platform report for the third quarter of 2011, which found the number of Internet-only homes jumped 23% year-over-year. But when it comes to stats, you can't just look at the hair color; you have to look at the roots (why yes, that's how you overreach on a metaphor!).
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Buzz for Super Bowl Spots Died Down in Minutes; What if We Voted via Video BEFORE the Game?
Posted by Daisy Whitney on Feb 10, 8:49 AM
Remember that football game that was played just five days ago? How about the ads in the game? Chatter on social channels about the ads dropped almost immediately after the Super Bowl ended. In fact, social media tracking service Trendrr found that buzz around the brands in the Super Bowl died off dramatically by Monday with a few exceptions. "Some brands, like H&M, Doritos, and Audi, saw as much as 5 to 10 times the conversation during the airing of the game as they would on a normal day," said Alex Nagler, TV Network liaison at Trendrr.
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Online Video Competition is Everywhere; Like "The Hunger Games," or "Twilight"
Posted by Daisy Whitney on Feb 9, 10:24 AM
If you're doing something right, eventually every one wants a piece of the action. Just look at the book business. When young adult novels like "Twilight" and "The Hunger Games" became breakout hits with the wider public, popular adult fiction authors, like John Grisham, and supermodels, like Tyra Banks, and TV stars, like Lauren Conrad, started writing for young adults too. The same is happening with online video. Once a provincial business built on the back of video-centric vendors, such Brightcove, Blip and Tremor Video, online video is now becoming part of the broader offerings of many online media vendors.
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