Future Of TV Check-Ins May Depend On The Amenities
Posted by Wayne Friedman on Feb 22, 4:29 PM
Checking In? Immediately, I think of making a phone call to one's family. But the newer definition addresses a bigger media world -- letting your friends (and family), perhaps some strangers, a TV network or so, and some marketers know what you are doing.
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Digital Players Want TV-Like Upfronts, But Do They Have The Glitzy Goods -- Or The Sushi?
Posted by Wayne Friedman on Feb 21, 4:38 PM
Big digital media companies may not think traditional TV has all the current right stuff - but they sure like the way TV gets to advertisers and its relatively quick and big media dollars. We speak of the upfront.
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As CBS Teams With Netflix, Do Other Frenemies Lurk Closer To Home?
Posted by Wayne Friedman on Feb 17, 12:16 PM
Network competitors might soon be partners, especially considering where Netflix and other digital TV/video services have gone. CBS doesn't believe Netflix is a competitor yet, because as President/CEO Les Moonves reminds us, Netflix still doesn't program 22 hours of "premium" evening programming a week. And Netflix? It believes it is in an "arms race" -- in which I'm guessing the more entertainment weapons you have, the better. HBO Go is in its sights as the most prominent entertainment enemy.
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Jeremy Lin's Lesson For Entertainment Or Sports Success
Posted by Wayne Friedman on Feb 16, 4:28 PM
By looking at the numbers, few NBA general managers thought that previously unknown Harvard graduate Jeremy Lin would average well over 25 points a game and lead his New York Knicks to six straight victories -- five of them without the team's two big marquee stars. What can TV programmers learn from this? While we all know the value of media research, scheduling research, and the testing of TV shows, success means more than just looking at numbers.
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Aereo Joins Influx Of Low-Cost TV/Video Services
Posted by Wayne Friedman on Feb 15, 1:22 PM
Program packages costing consumers around $10 per month have been attracting TV business entrepreneurs. For example, Netflix basic streaming and Hulu Plus both cost $7.99 a month, and a number of local digital TV packages have been priced around $10. The trouble is that not everyone wants to pay the same freight to the program owners. Aereo, a New York City service backed by Barry Diller, is a new $12 alternative TV package looking to test the waters. This one -- in part -- tries to go where the likes of FilmOn and ivi TV went before: retransmitting over-the-air broadcast ...
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Even With High Ratings Harder To Come By, Taking On Nielsen Not A Good Idea
Posted by Wayne Friedman on Feb 14, 4:39 PM
When your network needs more viewers, why not go directly to the ratings source and ask viewers in Nielsen TV panels to give you a boost? That's what Oprah Winfrey apparently did in tweeting for her still struggling OWN cable network. One major problem: Such activity is strictly prohibited by Nielsen. Winfrey quickly apologized for the mishap.
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Building Network Brands Takes Character -- But(t) That's Not All
Posted by Wayne Friedman on Feb 13, 12:59 PM
Electronic program guides have always been a TV marketing tool of sort, giving us shorthand for a channel's real identity. (Hey, in the old days -- and even today -- TV Guide was a huge marketing tool for the networks, specifically because of its program guide). Now, quicker program changes -- as well as infomercials (or paid programming with titles) -- are all part of EPG fodder. Executives of Rovi Corp. might tell you that EPGs can be the center of everything, the home page of the modern entertainment consumer.
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3D Provides A Lesson In Entertainment's Price/Value Formula
Posted by Wayne Friedman on Feb 10, 12:56 PM
Is entertainment getting cheaper? Yes, at least for theatrical films. You can blame some over-promised technology falling flat. But the decrease may be temporary.
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Less Lying On Fox As 'House' Comes To End
Posted by Wayne Friedman on Feb 9, 11:34 AM
It's official: Fox TV will have fewer shows with characters looking for lies. The series "House" is ending after eight years and 177 episodes -- including such head-scratching moves as a jealous Dr. Gregory House crashing his car into a former girlfriend's living room. "Everybody lies" is the constant refrain from the complex and infuriating character.
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Facebook Needs Creativity To Look More Like A TV Network
Posted by Wayne Friedman on Feb 8, 11:07 AM
Should Facebook look more like a TV network, say CBS? Maybe it should consider doing so, if it thinks getting into the creative business is a key to growth.
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- Wayne Friedman is West Coast Editor of MediaPost.
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