Crossroads In Cross-Media And Return-Path Data
Posted by Charlene Weisler on Feb 21, 6:46 PM
Last week's Cross-Platform Video Measurement Summit not only addressed new advancements in cross-platform measurement, it also provided an update on the state of return path data. For those of us who have been grappling with how to best measure content in the world of Big Data, it was an opportunity to have some of the best minds in the business present their vision of the digital future.
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How Television Responded To The Passing Of Whitney Houston
Posted by Ed Martin on Feb 17, 7:34 AM
Who could have imagined one week ago that CBS' telecast last Sunday of the 54th Annual Grammy Awards would be so historic and so highly rated for so sad and terrible a reason? The sudden death of Whitney Houston the night before resonated throughout, adding a genuine emotional undercurrent to an event that is often as distant and hollow as most Hollywood award shows.
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Set-Top Box Lexicon: Pods
Posted by Jane Clarke on Feb 16, 4:10 PM
Continuing on the commercial pod theme from the past weeks, let us now consider the common elements associated with pods. These constants help in the measurement of commercials within the pods and the measurement of full pods within a program or piece of content.
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The Joy Of Live-Tweeting
Posted by Gary Holmes on Feb 14, 1:13 PM
At a time when there are more televisions than people in the United States, one of the loneliest things you can do is watch TV. There was a time, long ago and far away, when the entire family would gather around the communal television to tune in "The Beverly Hillbillies." But now, with TV sets in almost every room, people today generally watch TV alone. There is, however, an antidote to the feelings of anomie that sometimes arise from the solitary TV experience: live-tweeting. This is the practice of using Twitter to comment on events in real time while simultaneously ...
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Super Ads, Super Messaging, Super ROI?
Posted by Mark Lieberman on Feb 13, 12:30 PM
I know, I know. By now Super Bowl XLVI -- the game and the commercials -- has long since lost its novelty as water-cooler fodder. However, being a huge aficionado not only of televised sports, but also of the advertising that drives the business, I feel compelled to weigh in on what I consider to be the best Super Bowl ads of 2012, and how they compared on my personal scale of advertising success: The ROI Meter. ROI is one key metric that all the other rankings of TV commercials are now only just managing to capture. Here they are, ...
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Hulu Enters The Original Scripted Series Arena With 'Battleground'
Posted by Ed Martin on Feb 10, 11:09 AM
You'll be hearing a lot about something called "Battleground" during the next week or two. Don't dismiss it as the latest big-budget bomb-drop at your local multiplex. Instead, pay close attention to it, because this awesome little production is actually a very solid entertainment property that might occupy a permanent place in media history as the first television series that did not debut on a television network.
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Set-Top-Box Lexicon: Commercial Measurement Beyond C3
Posted by Jane Clarke on Feb 9, 11:27 AM
The common currency for commercial measurement is C3, which we defined in a previous column earlier this year as the average of the performance of all commercials in a program plus three days of DVR playback. But there are other commercial measurement metrics in use by measurement companies today. Here is a sampling of some of the more common terms and definitions regarding live commercial ratings.
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Collaborative Think Tank Looks At Kids' STB Data
Posted by Charlene Weisler on Feb 6, 1:30 PM
There has been a lot of press on the drop in Nickelodeon's ratings, but no absolute confirmation on what has caused the drop, or which networks if any have gained. MPG's Collaborative Alliance STB Data Committee was intrigued and decided to investigate. As part of last week's Collaborative Think Tank meeting run by MPG Executive Vice President Mitch Oscar, the group shared some data findings to spark an industry conversation about cause and effect.
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Is 'American Idol' Really In Decline? I Think Not -- But 'X Factor' Is Another Matter
Posted by Ed Martin on Feb 3, 12:42 PM
The media has been having a field day with the news that ratings for the opening weeks of Fox's "American Idol" are down from last year. Heaven knows it hasn't been a slow entertainment news period, especially where talent shows on Fox are concerned, so I have to wonder what all the fuss is about. We're talking about a program that is in its eleventh season -- one that made its debut approximately 10 1/2 years ago. How can its ratings not be down? Isn't it bigger news that, even with its ratings in decline, "Idol" can still outperform the ...
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'Downton Abbey' Vs. 'Upstairs Downstairs'
Posted by Gary Holmes on Jan 31, 10:57 AM
We shouldn't delude ourselves into thinking that "Downton Abbey," which this season dramatizes the effect of World War I on the aristocratic Crawley family and its retainers, is as good as "Breaking Bad," "Mad Men," "The Wire" or other recent great television series. It's not even in the same league as "Upstairs Downstairs," to which it is frequently compared. "Downton Abbey" is to "Upstairs Downstairs" as "Dallas" is to "Friday Night Lights." One is a serious drama and the other is a romp.
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