Social Media Metrics Flourish, but ROI Is Still Up for Grabs
Posted by Erik Sass on Feb 22, 2:00 PM
Social media week has drawn a lot of attention to both the strengths and weaknesses of social media as a marketing tool -- and it's clear that measurement continues to be one of the main areas of weakness. Sometimes it seems like marketers are no closer to defining what constitutes social media return on investment, let alone how it should be measured. But it's not for lack of suggestions, as highlighted by the proliferation of social media measurement services, guides, handbooks, and so on, including multiple announcements this week alone.
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Mobile Providers Losing Billions to Social Messaging
Posted by Erik Sass on Feb 21, 2:42 PM
Social networks have the potential to disrupt any number of established industries, and indeed are already doing so, with big negative impacts already being felt by mobile network operators, according to research outfit Ovum. Specifically, free social media message services that compete with short message services (SMS) cost mobile network operators some $13.9 billion in lost SMS revenue in 2011 alone, Ovum estimates. The list of rivals includes Facebook chat, Blackberry Messenger, and Whatsapp. And the continuing proliferation of smartphones means that this threat to SMS revenues will only become more pervasive.
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Half of UK Social Media Users Don't Like Ads Targeted with Profile Info
Posted by Erik Sass on Feb 19, 11:31 AM
While the wealth of personal information provided by users is one of the main selling points for advertisers, promising to allow them to deliver more targeted online ads, the users themselves may not be so thrilled with the idea, judging by the results of a YouGov survey of social media users in the UK.
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Want Startup Funding? Just Get Lady Gaga On Board
Posted by Erik Sass on Feb 17, 5:29 PM
Backplane, the tech startup which counts Lady Gaga as an investor, has raised $4.5 million in its first round of funding from backers including Sequoia Capital, Greylock Discovery Fund, Battery Ventures, Formation 8, Advance/Newhouse Investment Partnership, and Founders Fund, according to the Wall Street Journal. All of which just goes to show that to make it in the world of tech startups all you need is a little ingenuity, some healthy ambition, and the backing of the world's most famous celebrity. Easy!
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Social Networks Don't Have to Install Filters for Pirated Material, EU Court Rules
Posted by Erik Sass on Feb 16, 1:52 PM
Anti-piracy lobbyists received another setback (and social network sites another victory) in the form of a European Union court ruling that social networks aren't obliged to install filters to prevent users from illegally sharing pirated music and media content. The ruling by the top EU Court of Justice in Luxembourg read in part: "The owner of an online social network cannot be obliged to install a general filtering system, covering all its users, in order to prevent the unlawful use of musical and audio-visual work."
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Most Google+ Users Are (Still) Men
Posted by Erik Sass on Feb 15, 12:30 PM
The proportions may have evened up somewhat since the early days immediately following its launch, but Google+ is still a mostly male milieu, according to calculations by Website-Monitoring.com, a service of Siteimpulse, based on figures from the Google blog, SocialBakers.com, and elsewhere. Overall the Google+ user base is 67% male and 32% female, with 1% "other," which can of course mean any number of things. The first two figures suggest that despite the surge in user numbers, there is still a pronounced skew towards tech types, and thus Y chromosomes, in the Google+ user profile. Indeed, software engineers represent a ...
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Younger Adults More Likely to Be Facebook Friends with Boss
Posted by Erik Sass on Feb 14, 2:21 PM
Just in case the workplace isn't confusing enough, the rise of online social networks has added a whole new layer of (potentially) awkward and uncomfortable dynamics to the relationship between bosses and employees. But this situation doesn't have to be awkward and uncomfortable -- just probably.
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Social Networks Are (Mostly) Happy Places, Pew Finds
Posted by Erik Sass on Feb 13, 12:38 PM
85% of social network-using adults surveyed by the Pew Research Center's Internet & American Life Project think people on social networks are "mostly kind," compared with just 5% of respondents who said people on social networks are mostly unkind. Similarly, 39% of social network users surveyed said they frequently see acts of generosity on their networks, while another 36% say they sometimes see acts of generosity.
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Moms Trust Brand Web Sites Over Facebook Pages
Posted by Erik Sass on Feb 10, 1:08 PM
By most accounts mothers are responsible for the majority of household purchases, and they collect information about brands and products from a wide variety of sources -- but not all these sources are equal in their eyes, according to a new study, "The Shopping Mom's Mindset," released this week by The 360PR MomSquad. For one thing, fewer moms get information from social media than other kinds of online sources.
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Marketers Like Social Media but Don't Spend Much Time On It; ROI Remains Iffy
Posted by Erik Sass on Feb 9, 2:22 PM
Most businesses are adopting social media for marketing purposes, reflecting a generally positive sentiment about its utility, but that doesn't necessarily translate into high priority when it comes to allocating resources and time spent, according to a new study from the Software & Information Industry Association and Lopez Research.
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