Voice Search Becomes Key Metric For Expressions Of Intent
Posted by Laurie Sullivan on Feb 22, 11:47 AM
Rather than type, speak the query. Searchers won't click -- they will swipe, touch or gesture. These expressions of intent on search engines or in applications will become the means by which people find and access information on Google, Bing and Yahoo, as well as Facebook, Twitter and Pinterest.
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Pinterest Best Practices For Search Marketers
Posted by Laurie Sullivan on Feb 21, 1:59 PM
Pinterest supports more than 10 million unique monthly U.S. visitors, but how can search engine marketers tap into the growth? Digital search marketing agency Greenlight published a paper on Best Practices that search marketers will find valuable.
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Google, Apple Scenario Suggests, Once Again, Online Privacy Really Doesn't Exist
Posted by Laurie Sullivan on Feb 20, 9:27 AM
Privacy on the Internet does not exist. Technology enables Web browsers to track mobile or desktop interactions with Web sites and content. Whether intentional or by mistake, sensitive data -- even emails -- are duplicated as they traverse the Internet on their way from one outbox to another's inbox. No Web application or software can prevent the leak of information or data collection. And even if they do, there's always some smart tech whiz who can circumvent privacy settings.
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U.S. State Department Wants To Hang Out With You On Google+
Posted by Laurie Sullivan on Feb 17, 1:11 PM
Google+ has been viewed by some as an "extra extension" or channel, but marketers are beginning to realize its significance. Victoria Esser, who is Deputy Assistant Secretary of State for Digital Strategy in the Bureau of Public Affairs, writes in a blog post that social media offers a powerful way for the State Department to better inform, understand, and engage with the American people and communities around the world.
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Search: Touch Me, Feel Me, Speak To Me
Posted by Laurie Sullivan on Feb 16, 2:01 PM
Waving your hands, speaking your thoughts, and touching the screen to interact with applications on smartphones, desktops, laptops, tablets and televisions might make you look like a lunatic to the casual observer, but these actions will become natural search techniques in the near future. These simple tasks will power innovation where a microphone and a webcam will replace the search box on engines and Web sites. That's not really a futuristic idea, considering apps like Apple Siri, Evi, Google Voice, and Microsoft Kinect.
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YouTube Dives Into Sports Channels
Posted by Laurie Sullivan on Feb 15, 3:54 PM
The YouTube subscription service Google won't talk about -- yet -- continues to grow with content. On Wednesday the site announced an extended lineup of sports channels, adding Bleacher Report, KickTV and The NOC to the content announced last month.
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Why Google Might Want An Experience Center
Posted by Laurie Sullivan on Feb 14, 3:46 PM
Trying to convince a brand to spend millions -- even thousands -- to build a campaign with an emerging technology isn't always an easy sell. Traditional marketers may not understand the benefits behind using virtual reality, or short-wave radio frequencies to serve up ads on a smartphone running the Android operating system (OS) Ice Cream Sandwich. At first glance, it might not be apparent why Apple would want to purchase a semiconductor manufacturer, or Google a smartphone maker.
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Google+ Hits 200 Million Page Views In December
Posted by Laurie Sullivan on Feb 13, 12:54 PM
Google+ Engineering Director David Glazer and the development team give us insight into what we can expect from features and integration on Google+.
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On The Edge Of A Photo And Arm's Length From Checkout
Posted by Laurie Sullivan on Feb 10, 10:46 AM
While at a friend's garage sale last weekend a man stopped to check out the merchandise. He pulled out his smartphone, took a picture of a porch swing and sent it to his wife for approval before making the purchase. The fastest-growing activities for mobile point to retail, commerce, search, and sharing content. In December, comScore estimates that three out of five smartphone owners used their phone to take photos, and slightly more than one in four captured video.
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Will Mobile Search Engines Also Rely On Google, Bing Algorithms?
Posted by Laurie Sullivan on Feb 9, 4:33 PM
comScore reported that explicit search queries for January rose 5% to 17.8 billion, excluding slide show, contextual, and instant searches. No surprise that Google continues to dominate market share with 66.2% in January -- up from 65.9%, sequentially -- but marketers might find it surprising that the question-and-answer site Ask.com continues to gain market share, and the rate of overall mobile click share continues to grow.
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