by Joe Mandese

In a bizarre string of events that began with a Manhattan car accident and ended with one of its victims pitching a conference full of online metrics industry leaders, a new trade organization was born to focus on the so-called "analytics economy." The organization, ARO (sounds like arrow) stands for the Analytics Research Organization, and is intended to fill a void not being covered by existing ad industry research organizations. ...Read the whole story

by Gavin O'Malley

In 2013, eMarketer anticipates that Google's U.S. display revenues will grow 45.3% to $3.68 billion, while Facebook's will grow 27.6% to $3.29 billion. eMarketer principal analyst David Hallerman attributes Google's astonishing success to a thriving mobile display business, YouTube's expanding role as a venue for premium display inventory, and strong growth from the company's DoubleClick ad network. ...Read the whole story

search

by Laurie Sullivan

Android-based operating system glasses with a 3G or 4G data connection might be on the list of must-haves for techies by some time midyear. Reports put Google behind the project, but it's unclear whether Motorola Mobility patents contribute to the hardware device or the exploratory focus. Will these devices give online advertising another screen or expand the ability to collect data? ...Read the whole story

search

by Laurie Sullivan

Alumni from Google, Cisco and Facebook will officially launch a digital search marketing company and suite of platforms Wednesday supported by cloud computing. BloomReach's goal is to improve user experience and drive people back to branded Web sites. ...Read the whole story

by Wendy Davis

Google has been hit with two potential class-action privacy lawsuits stemming from reports that the company circumvented a feature in the Safari browser that blocks companies from setting tracking cookies. Both cases were filed on Friday, shortly after "The Wall Street Journal" reported that Google and three other companies were setting tracking cookies on Safari users. ...Read the whole story

Around The Net

Microsoft Slams Google For Ignoring Privacy Guards IE Blog

Who Needs Emeril? Safeway Launches Chef Search

by Sarah Mahoney

With America hot for cooking shows, Safeway is inviting chefs around the country to compete for a job in its test kitchens. The winner, who will also have his or her recipe included in Safeway's new Open Nature Skillet Meal, will be selected in a final cook-off, by a panel of judges including chef Alexandra Guarnaschelli, who appears on Food Network's "Chopped" and "Iron Chef." The contest promotes the new line, which is 100% natural. ...More

eMarketer: Facebook Revenue To Hit $6.1B In 2012

by Mark Walsh

eMarketer has revised its revenue forecast for Facebook in light of the company’s recent IPO filing showing slower growth than the research firm had projected. It now expects Facebook global sales to grow 64% to $6.1 billion this year, up from $3.7 billion in 2011. The firm had previously estimated its 2011 revenue at $4.3 billion. eMarketer also predicts that the social network’s share of all U.S. display ad revenue will grow to 16.8% in 2012 from 14% last year. Close on its heels will be Google, claiming 16.5% of the display ad market, up from 13.8% in 2011. The ...More

What Do You Do?

by Aaron Goldman

The latest obsession on the Web, judging by Facebook news feed density (which is a pretty good judge of such things), is what others do for a living -- or, rather, what everyone and their mother (literally) thinks they do. Writer. Psychiatrist. Director. Radio DJ. Executive Chef. Now we have a nice, graphical (and super-ironic) way to describe these job functions. After waiting a week to see if anyone in our corner of the world would take the bait, my team went ahead and created the Search Engine Marketer meme. At the risk of beating a dead horse, I'd like ...More

FTC Wants EPIC To Butt Out Of Enforcement Decision

by Wendy Davis

The watchdog group Electronic Privacy Information Center recently went to court in an attempt to nix Google's new privacy policy. The privacy advocates asked for a court order requiring the FTC to take action against Google before it changes its policy. The FTC, not surprisingly, isn't thrilled that EPIC is seeking a court order against the agency. In papers filed on Friday, the FTC says that outside groups like EPIC shouldn't get to weigh in on the decision about whether to bring an enforcement action. ...More

More On: Could Google Be Its Own Google-Killer?

by Janet Driscoll Miller

Last week I spelled out some of Google's problems -- from having too much of its revenue tied to one product, to having to facing a myriad of new competitors in the advertising space. Here are some possible solutions: ...More

raw news

Twitter Ties Up With Russian Search Giant Yandex

by Gavin O'Malley

Meanwhile in Russia, Twitter and Yandex have entered into a partnership that will let the Russian search engine show new tweets in its search results almost instantly. "Twitter will give Yandex access to its so-called firehose of all public tweets," reports Reuters. ...More

Recent Most Read Stories