What Do You Do?
Posted by Aaron Goldman on Feb 22, 9:32 AM
The latest obsession on the Web, judging by Facebook news feed density (which is a pretty good judge of such things), is what others do for a living -- or, rather, what everyone and their mother (literally) thinks they do. Writer. Psychiatrist. Director. Radio DJ. Executive Chef. Now we have a nice, graphical (and super-ironic) way to describe these job functions. After waiting a week to see if anyone in our corner of the world would take the bait, my team went ahead and created the Search Engine Marketer meme. At the risk of beating a dead horse, I'd like ...
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More On: Could Google Be Its Own Google-Killer?
Posted by Janet Driscoll Miller on Feb 21, 12:51 PM
Last week I spelled out some of Google's problems -- from having too much of its revenue tied to one product, to having to facing a myriad of new competitors in the advertising space. Here are some possible solutions:
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Navigating Common Search Marketing Rebuttals
Posted by Ryan DeShazer on Feb 17, 1:48 PM
So let's assume that we've succeeded in convincing the appropriate decision-makers that search is awesome, that our consumers are actively seeking information related to our products and services, and that we can intercept prospective customers at key moments of purchase consideration with the right strategy. We've succeeded, right? Maybe not (yet). in my experience, I consistently hear the same handful of rebuttals. Anticipating these areas of concern will better position you and your ideas for approval.
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Ramblings Of A Feverish Mind
Posted by Gord Hotchkiss on Feb 16, 10:25 AM
I've had the flu for going on a week now. My head hurts and my tongue feels like a terrycloth towel. My voice sounds like a cross between Satan and a barking seal. Any lucid thoughts I may have had have long been beaten into submission by repeated doses of NyQuil. And now I have a column to write.
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Complacency In Search Advertising: Growing Beyond Keywords
Posted by Thi Thumasathit on Feb 15, 12:17 PM
Yes, there's still growth in paid search, and the search engines will continue to make money from advertisers eager to market to consumers who are actively searching. On the other hand, that growth is slowing dramatically. eMarketer Daily recently predicted that by 2015, U.S. growth in search advertising will flat-line and even be surpassed by online display advertising. Why the stagnation in what has historically been a booming market? The answer comes down to keywords. SEMs are held hostage by them.
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Could Google Be Its Own Google-Killer?
Posted by Janet Driscoll Miller on Feb 14, 2:52 PM
As we all know, Google has been a publicly traded company for many years now. So it faces the rather daunting challenge of consistently showing value and growth to its investors. But Google also has a big problem, with several contributing factors: How can it maintain its superstar stock status, or even just survive long-term?
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Social Increasingly Driving Web Site Traffic -- But So Is Quality
Posted by Derek Gordon on Feb 13, 10:33 AM
About a year ago, the content mill Demand Media was conducting its IPO. Many critics of its approach to generating content -- which was based on gaming Google's search algorithm to gain top spots in search results pages to drive clicks to its often less-than-authoritative content -- were demanding that the search engines change their ranking criteria. Google complied, and Demand Media and its brethren experienced noticeable drops in search ranking, and in traffic.
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Does Personalized Search Equal Better Results?
Posted by Ryan DeShazer on Feb 10, 3:43 PM
A recent survey conducted by market research technology firm Ask Your Target Market (AYTM) concluded that a majority of search engine users disapprove of personalizing search results based on previous search activity and/or share activity among social connections. In that survey, the question was posed to respondents, "Do you like the idea of personalizing search results based on past searches and info from your social networking sites?" 15.5% of respondents said yes, they like the idea of personalized search results. The other 84.5% though, said they do not like personalized results or that they have some privacy concerns about them.
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Marketing Physics 101
Posted by Gord Hotchkiss on Feb 9, 10:09 AM
Physics has never been my strong suit, but I think I have a good basic grasp of the concepts of velocity and direction. In my experience, the two concepts have special significance in the world of direct marketing. All too often I see marketers that are too focused on one or the other. These imbalances lead to the following scenarios:
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Seven Lessons From Billy Beane For Search Marketers
Posted by Aaron Goldman on Feb 8, 10:05 AM
In the immortal words of Whitesnake, here I go again. It's time for another column distilling search marketing lessons from unlikely sources. Last week it was Israel, today it's Billy Beane, general manager of the Oakland As and subject of the best-selling book and Oscar-nominated flick "Moneyball."
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