Social Networks Pursue Mobile Ad Dollars, E-Commerce
Posted by Diane Mermigas on Feb 17, 5:30 PM
The fledgling mobile transactions market, which some experts expect to reach $1 trillion globally by 2015, is about to get a hyper-boost from Facebook, Twitter, Square and other social media players that consider e-sales the new end game.
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TV Drives Revenues In Digital Realm
Posted by Diane Mermigas on Feb 10, 4:57 PM
The appeal of traditional television to Google and Apple is apparent in the changing economics of the business: Subscription revenues growth is accelerating, advertising is holding its own and video is becoming the streaming gold of an exploding mobile ecosystem.
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Facebook Must Invent New Sharing, Transaction Forms
Posted by Diane Mermigas on Feb 3, 7:11 PM
Simply pursuing a bigger chunk of the $70 billion global advertising market won't cut it. Facebook must invent new forms of sharing and transacting that encourage users to trade their privacy concerns for convenience and relevance.
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Google To Lead Mobile Age
Posted by Diane Mermigas on Jan 27, 4:37 PM
Google's opening salvo in the battle to dominate mobile connectivity--hinging on its control of user data across its own ecosystem and the branded sites of marketers--highlights the tradeoff between user privacy and information.
» 1 Comments
Retrans Battles: What Would Malone Do?
Posted by Diane Mermigas on Jan 6, 4:30 PM
Time Warner Cable and Cablevision are engaged in an old-fashioned fee stranglehold that feels dysfunctional in these times. The companies should take a page out of John Malone's playbook.
» 4 Comments
Media Futures: Companies Embrace Social, Mobile Or Exit Stage
Posted by Diane Mermigas on Jan 3, 10:21 AM
2012 will be a tipping point as exploding mobile-connected consumer adoption reshapes all business structure, process and economics. The chasm will deepen between companies integrating anywhere connections into every level of their operations and those that don't.
» 3 Comments
Amazon's Bezos Fires Up Mobile Success
Posted by Diane Mermigas on Dec 16, 4:37 PM
Once again, Jeff Bezos is looking like the smartest guy in the room. He can teach just about every company in any industry a few things about innovating for, connecting with and monetizing connected consumers.
» 1 Comments
Companies Must Capitalize More On Social, Mobile To Drive Revs
Posted by Diane Mermigas on Dec 2, 5:11 PM
Initial indications that mobile e-commerce is driving holiday spending growth should be a wake-up call not only to retailers and traditional media, but to social networks and other new media players that consider themselves edgy.
» 1 Comments
Retailers Miss Opportunity To Reach Shoppers With Social, Mobile Commerce
Posted by Diane Mermigas on Nov 19, 11:09 AM
The accelerated momentum in e-commerce, social mobile and daily deals will energize holiday sales, which officially launch on Black Friday.This emerging status quo will continue to reshape the retail and marketing experience. While consumers charge ahead, marketers and retailers generally are not positioning themselves to take advantage of the phenomenon.
» 0 Comments
Big 4 TV Nets Wane As Google, Facebook Command Ad Dollars
Posted by Diane Mermigas on Nov 11, 9:26 AM
Television advertising at more than $65 billion annually may seem impervious to erosion by interactive digital forces, but it's just a matter of time before widespread consumer adoption translates into sizable shifts in marketer spending.
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