by Joe Mandese

Aegis Group continues to beef up its digital agency portfolio, announcing an agreement this morning to acquire Roundarch for $125 million-plus. Aegis did not describe the terms of the deal, but said that price as an "initial consideration" and that based on future profit-based incentives, the total value could rise to as much as $360 million. ...Read the whole story

by Mark Walsh

As retailers increasingly embrace mobile to boost foot traffic and drive m-commerce, mobile advertising is expanding as well. To capitalize on that trend, mobile ad network Jumptap has partnered with hyperlocal data provider PlaceIQ and appointed a director of retail to oversee ad efforts in the category. ...Read the whole story

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by Laurie Sullivan

Android-based operating system glasses with a 3G or 4G data connection might be on the list of must-haves for techies by some time midyear. Reports put Google behind the project, but it's unclear whether Motorola Mobility patents contribute to the hardware device or the exploratory focus. Will these devices give online advertising another screen or expand the ability to collect data? ...Read the whole story

by Mark Walsh

Manny Anekal, former head of global brand advertising for Zynga, has joined mobile rewards network Kiip as its chief operating officer. In his new role, Anekal will be charged with scaling operations as the company takes on more developers and advertisers and expands internationally. ...Read the whole story

Nielsen: 29% Of Smartphone Users Shop On Devices

App Metrics, Not Web Metrics

Myriad Debuts New Analytics Hub

Around The Net

Flickr Planning Pinterest-Like Upgrades mashable

omma behavioral

mobile privacy lags behind

by Erik Sass

Christopher N. Olsen, Assistant Director, Division of Privacy and Identity Protection, Federal Trade Commission, notes that there are hundreds of popular mobile apps that don't provide any information at all about their data collection practices. Genie Barton, Vice President and Director, Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives, Council of Better Business Bureaus, responds: "We're working on it." ...More

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Voice Search Becomes Key Metric For Expressions Of Intent

by Laurie Sullivan

Rather than type, speak the query. Searchers won't click -- they will swipe, touch or gesture. These expressions of intent on search engines or in applications will become the means by which people find and access information on Google, Bing and Yahoo, as well as Facebook, Twitter and Pinterest. ...More

omma behavioral

Nielsen: 29% Of Smartphone Users Shop On Devices

by Mark Walsh

New findings from Nielsen’s upcoming U.S. Digital Consumer Report show 29% of smartphone owners use their phone for shopping. Among mobile shoppers, top activities include in-store price comparisons (38%), browsing products on mobile Web or apps (38%) and reading online product reviews (34%). About one-fifth (22%) made a purchase via mobile and the same proportion have scanned a barcode for price or product information. Almost as many (18%) have used location-based services to find a retail location. The study found only 9% of mobile shoppers have used their phone to pay at the register. But 71% of app downloaders would ...More

Is Omni-Channel The New Cross-Platform?

by Joe Mandese

That seems to be what the "Treading Water" panelists at OMMA Behavioral and Data conference this morning suggested. ...More

The Third Screen: Mobile Borrowing -- The Smartphone Loan

by Chuck Martin

If there is a way for something to be moved to mobile so the consumer can do it while on the go and on his or her time frame, the chances are good that mobile consumer will move it. Smart businesses will follow them. ...More

omma metrics and measurement

Localytics' Aggarwal Talks Privacy

by Mark Walsh

Asked about how Localytics approaches privacy, he explained that 10,000 publishers have installed its analytics software in their apps. End user are notified on an opt-out basis. He says its still “early days” when it comes to privacy in mobile but that the firm takes a conservative stance. For instance, the company “double hashes” unique IDs, so there’s no way to connect back to an individual. It doesn’t collect email addresses or user names, and it “obfuscates” location to avoid showing a person’s exact location. Given the recent scrutiny around mobile privacy, Aggarwal suggests Localytics may at some point switch ...More

omma metrics and measurement

App Metrics Not Web Metrics

by Mark Walsh

Raj Aggarwal, CEO of mobile app analytics firm Localytics, wraps up OMMA Metrics with insights into mobile app trends and metrics. Android and iOS have obviously outstripped other app platforms in growth, with the latter still the dominant player. Android tablets are converging around 7-inch screen size regardless of manufacturer, a positive development for developers. Aggarwal says Android fragmentation is overstated—if developers focus on most pervasive Android devices, their apps will reach the vast majority of users. When it comes to HTML5, he says pure HTML5 apps are still far off, though hybrid apps are growing. You need to use ...More

Take That Messi

by Mark Walsh

Christiano Ronaldo may long be known as the world’s No. 2 soccer player behind a certain midfielder for Barcelona FC, but at least now he has his own official app. Developed by self-service mobile app platform Mobile Roadie, the new offering for iOS and Android devices touts the latest news, exclusive content and images of Ronaldo. It also offers access to the Real Madrid star’s musing on Twitter and Facebook and sponsored contests. The company has also previously developed a Ronaldo-themed game app that sells for $2.99. Mobile roadie has helped create similar apps for celebrities including Katy Perry, Madonna, ...More

Mobile Providers Losing Billions to Social Messaging

by Erik Sass

Social networks have the potential to disrupt any number of established industries, and indeed are already doing so, with big negative impacts already being felt by mobile network operators, according to research outfit Ovum. Specifically, free social media message services that compete with short message services (SMS) cost mobile network operators some $13.9 billion in lost SMS revenue in 2011 alone, Ovum estimates. The list of rivals includes Facebook chat, Blackberry Messenger, and Whatsapp. And the continuing proliferation of smartphones means that this threat to SMS revenues will only become more pervasive. ...More

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