Last month, Vancouver-based production agency The Media Merchants used a Lamborghini Reventon as a canvas for animated images. 

The Reventon is Lamborghini’s priciest car, costing $1.5 million. To date, only 20 have been created and sold to the public. I know you’re shocked…

What began for Media Merchants as an in-house project morphed into a live event in Vancouver.

The Lamborghini Project first began with mapping animated images onto the car. Actually, it began once confirmation was received that the car was secured for the project. After that, the animation took two weeks to create.

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GoCharge Kiosks Lets Advertisers Take Advantage Of A Universal Need 
Posted by Amy Corr on Dec 12, 3:26 PM
If love means never having to say you're sorry, then goCharge branded kiosks, found in 50 New York City bars, means never being without the ability to send a drunken text message.
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Framestore's 3D Karaoke: Singers Work Hard for the Lyrics  
Posted by Amy Corr on Dec 5, 4:22 PM
Attendees at last month's Internet Week Europe in London put their vocal chords, knowledge of song lyrics and body mobility to the test with a 3D karaoke installation that required more than questionable vocal chops.
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A Radio Station Devoted To Songs Used In Ads? What's the Frequency, Kenneth? 
Posted by Amy Corr on Nov 28, 5:13 PM
I have a thing for music used in TV commercials. It's borderline obsessive. A decent chunk of my downloaded music collection comes from songs I heard first in TV ads. Take this Nike spot from 2008, for example. The ad itself is topnotch -- along with the song playing throughout -- "List of Demands" by Saul Williams, which still has a home on my running iPod, used heavily on speedwork days.
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Mapping Healthy Profits: Clinic Geotargets Potential Patients  
Posted by Amy Corr on Nov 21, 4:07 PM
A multimedia campaign for The Everett Clinic in Everett, Wash., takes geotargeting to a micro level, providing customized directions from a potential patient's home to the clinic. The campaign promotes the clinic's top-notch doctors and healthcare to local residents while breathing new life into a flailing ad medium: direct marketing.
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