CRM And The City
Posted by Kathleen Stockham on Feb 21, 6:51 AM
Taking your CRM efforts and creating personas around user behavior is not a new idea. In fact, most marketers have already earned their stripes creating deep, targeted user profiles based on data they have and trends they see; the user falls into a particular bucket and they are marketed to accordingly, end of story.
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Measuring Customer Relationship Success
Posted by Neil Rosen on Feb 14, 6:50 AM
Metrics. They're important to every marketer, and becoming even more so. We can only understand what we can measure, and we can only measure what we can provide analytics for.
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CCRM: Consulting Customer Relationship Management
Posted by Nick Balletta on Feb 7, 8:06 AM
Managing customers through a complex sales process can be challenging, especially in a technology sale, where there will always be multiple constituencies within the enterprise one is targeting. Getting "buy in" from all these parties is difficult enough, but what happens after you are successful in getting all the stakeholders on board? You have gotten to "yes" but, in many cases, the "what" to which these different parties have agreed might be dissimilar. For example, marketing will have a different understanding and goals than IT, and of course, we all know what the thoughts are of finance and accounting.
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Three Steps To Dealing With Data Paralysis
Posted by Mark Miller on Jan 31, 6:49 AM
Be honest: do you know what you're doing with all of your data, or does it feel like it's just too much? If it's the latter, you're certainly not alone. As brands strive to determine what's influencing people to love, like, or share their brand, data has become more important than ever before. Very simply - data can impact sales.
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Answering The Social Media Call For Customer Service
Posted by Andrew Kokes on Jan 24, 3:46 PM
Businesses without a customer service social media strategy put reputation and customer loyalty at risk.
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Making A 'Maverick' Out Of CRM?
Posted by Kathleen Stockham on Jan 17, 5:16 AM
The new year kicked off the announcement that Mark Cuban (read: guy with a basketball team, a crazy-good marketing blog, a failed bid for glory on "Dancing With the Stars," a Bieber haircut and plenty of disposable income) just sunk a little pocket change into a new CRM-du-jour flavor of the month. (Nimble.)
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Your Conversational Website As A CRM Tool
Posted by Neil Rosen on Jan 10, 6:47 AM
It's a new year and amid all the pundits telling us that this will be the year of the (fill in the blank, depending on who's doing the forecasting), it seems to me that online marketing may need to get back to basics for a while. No matter what other esoteric e-marketing techniques may be in style, to my mind, marketing in 2012 is still about two things: getting the customer to your website, and getting the customer to make a purchase there.
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Utilizing Video To Enhance CRM
Posted by Nick Balletta on Jan 3, 5:43 AM
As technology continues to evolve and the number of communication channels increases, there are countless ways to reach your customers. However, more emphasis is being placed on online video communication to drive customer interaction, increase sales and maximize efficiency.
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The Boomerang Effect Of Loyalty Programs
Posted by D. Daniel Ziv on Dec 27, 6:26 AM
Loyalty programs have become a standard tool for attracting and maintaining repeat customers. Just about every industry and vertical market offers one -- retailers, financial institutions, airlines, hotels and more. The question lies in whether these programs really manage to build long-term, loyal relationships with customers or instead end up disappointing them.
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'Merchandising' Your Web Forms To Reduce Abandonment
Posted by Kathleen Stockham on Dec 20, 7:45 AM
Everyone knows the grocery store analogy in understanding merchandising; milk and core staples in the back and impulsive "extras" loaded at the front and just in reach. Grocers know they can up their line-item-value by moving product around in order to influence the consumer. However, what may be somewhat impervious to the consumer is the cost and "value" to each and every square inch of retail space. Your Web form should be constructed in a similar manner.
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