The Digital Voice Of Sports
Posted by Rich Calacci on Feb 21, 6:50 AM
Men are predictable. For example, we commit ourselves to an almost slavish devotion to sports on an uninterrupted basis.
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Explaining The Disconnect: Sports Fans 'Find A Way'
Posted by Jon Last on Feb 14, 6:51 AM
For the past several years, our firm has conducted an ongoing measurement of sports fan attitudes and opinions across a broad variety of topics ranging from the perceived popularity of various sports to the impact of Tim Tebow. But among the most insightful findings that this "omnibus" work has yielded is an ongoing pulse of sports fan sentiment about the economy, personal expectations for short- and long-term spending and pursuit of various leisure activities.
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Shortening The Distance From The Corner Office To The Stadium Suite
Posted by Tony Knopp on Feb 7, 7:56 AM
Women are in the boardroom. The age-old glass ceiling hasn't been completely shattered, but with women controlling more than $1.2 trillion worth of business annually, the fissures are now large enough to suggest that gender is becoming a non-issue throughout the Fortune 1000.
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Brazil, The Next Sports Marketing Heaven
Posted by Roberto Bruni on Jan 31, 6:29 AM
Brazil will host the World Cup of Soccer in 2014 and the Olympics in 2016. The fact that two of the most important sports events will be taking place in a developing Latin American country that loves sports is exciting. In the last few years, Brazil has grown a lot, and is now the sixth-largest economy in the world, with a GDP of over $2 trillion. It is doing so well that it is even offering to lend money to the European Union. The world will be watching Brazil for the next four years, and there will be plenty to ...
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What Would W.C. Fields Think About Super Bowl Marketing?
Posted by Barry Janoff on Jan 24, 9:13 AM
Legendary comedian W.C. Fields used to say, "Anyone who hates children and animals can't be all bad." He said this long before the Super Bowl became a destination for commercials that, much to Fields' chagrin, include kids and animals as two of the top five selling points for many big game spots.
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Digital Sponsorship - Follow The Habits Of A 12 Year Old
Posted by Brian Grey on Jan 17, 5:18 AM
I heard a great story over the holiday break from a colleague about his 12-year-old son's consumption of digital media. The short version of the story is that my friend's son spends most of his time on sports and entertainment content sites that aren't made up of the usual suspect of sites delivered by familiar media companies. He is drawn to web properties that emphasize the fun, entertaining and visually intensive (particularly video) experiences to which a pre-teen is most drawn.
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Bowl Game Overdose Can Send Sports Marketers 'Back To School'
Posted by Jon Last on Jan 10, 6:46 AM
Having lived for extended periods in both the South and the Northeast, I always marveled at the dichotomous priority each region placed on college football. The game seems an afterthought in the Northeast. Aside from a few loyal Michigan, BC and Penn State alums, Saturday's heroes are persona non grata in New York and deities in the South.
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Five Sports Stories To Watch In 2012
Posted by John Rowady on Jan 3, 5:42 AM
It's hard to believe we're at the beginning of another year. Wow, what a ride! 2011 was quite a year in the world of sports and the sports business. Clearly, our industry impacts the health of our economy and the front pages of our society.
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NBA Lockout Over: Games On, Partners Activate
Posted by Barry Janoff on Dec 27, 6:27 AM
Earlier this year, prior to the settlement of the CBA situation between the NFL and its players, there was some anxiety as to whether or not fans would re-embrace the league, consumers would continue to purchase NFL-related paraphernalia and marketers would continue to activate.
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2012 Trends: Sports Sponsorship Meets Digital Media And Entertainment
Posted by Brian Grey on Dec 20, 7:45 AM
This may be jumping the gun a bit - typically these annual prediction pieces come out in that slow week between Christmas and New Years - but I figure it's good to get these out now so you can do more important things that week (like eat a lot of unhealthy food!).
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