I’d like to modify the philosophical query, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” to ask: if a tree is recycled in a forest and no one ‘Likes’ it on Facebook, does anyone care?

This week, pollster firm Harris Interactive released the findings from the 13^th annual Reputation Quotient study, which is described as measuring and ranking the reputations of the 60 most visible companies in the United States.

It’s an interesting evaluation of corporate reputation, not only for the findings it produces, but additionally for ...
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The Outdoor Industry's Social Responsibility 
Posted by Jamie Wood on Feb 8, 9:17 AM
Outdoor industry companies rely on a green world to keep their products relevant. They employ a wide spectrum of green marketing ranging from subtle messages that connect the company with environmental organizations important to their consumers, to programs, reports and advertising that demonstrate the authenticity of their environmental conscience.
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Never Too Late: 10 New Year's Resolutions 
Posted by Stuart Hickox on Feb 1, 7:28 AM
1. Exercise more Find ways to connect senior management to products, and products to people. Get the CEO to walk the talk with employees and customers by taking your sustainability message into the community. At the very least, corporate leadership will gain a better understanding of the barriers you face when trying to sell stuff.
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Want To Be 'Liked' In A Conversation? 
Posted by Brad Stewart on Jan 25, 7:33 AM
Facebook has become a fascinating barometer of social preference over the years. This is true on both a micro-scale (say, amongst my own friends), and on a larger scale (examining the collective behavior of Facebook users in general).
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Managing Risk And Opportunity 
Posted by Brigid Milligan on Jan 18, 8:29 AM
Has the World Economic Forum been reading "The Hunger Games?" While the recent Global Risks Report doesn't predict a world where children fight to the death for sport, it does warn that the "seeds of dystopia" are being sown. It's definitely not a report to be read alone or before bedtime.
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NASCAR's Green Resolutions 
Posted by Laurie Patrei on Jan 11, 5:14 AM
As we mentioned in October's article, going green can be masculine, too. We highlighted initiatives across all sports, but in 2012, NASCAR will be the one to really watch.
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Education Is Key To Success 
Posted by Jacquelyn A. Ottman on Jan 6, 12:55 PM
Given the complexities of greening, properly educating consumers can make the difference in the success of a campaign.
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Year In Review: Rookie Batter Beats Steve Jobs, Beyonc And Tsunami To Win 2011 Social Media World Series 
Posted by Brad Stewart on Dec 21, 2:13 PM
A rookie hit the biggest ninth-inning grand slam of her fledgling career, single-handedly beating a team that included: Beyonc; Steve Jobs (making two appearances at bat -- once when retiring, once while expiring); the Japanese earthquake/tsunami/nuclear meltdown; and Ashton Kutcher's unfortunate mis-tweet.
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Give And Take: Creating Sustainable Impact 
Posted by Brigid Milligan on Dec 21, 10:12 AM
As the New Year approaches and as we move past the holiday season, the frenzied language of cutting and slashing is fill the air with vows to cut carbs, slash prices, and reduce spending! This season, I'm challenging myself to adopt a rhetoric of sustainable "creation" to accompany a long-standing philosophy to "reduce."
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