Engaging Teens by Making "Hater-Proof" Content
Posted by Stephen Malbon on Feb 17, 10:27 AM
When you're engaging teenagers, little nuances that are often overlooked become the noose around your neck. You think "hip-hop" is hip-hop, and that teens love hip-hop. Not so fast. There are a lot of different niches inside a genre. One kid hates a certain kind of hip-hop, but loves another. A different kid could be the opposite. You have to understand the subtle - but significant - differences, the same way every color that could be called "green" is not the same. So if you think that teens love green, you better know every different shade and what it signifies. ...
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Engage And Matter: Pulling On Teen Heart Strings
Posted by Jamie Wood on Feb 9, 7:32 AM
It probably comes as no surprise, but teens are so deeply entrenched in their emotions that the slightest pull to connect them to a greater cause, or a hidden feeling or belief that they can relate to, can easily cause them to act, engage, and purchase. As teens yearn to connect and be heard, advertisements that can alleviate the separateness that comes with growing into adulthood and unite teens to a greater good will have a powerful effect.
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Marketing To The New Breed
Posted by Dave Martin on Feb 3, 12:35 PM
Most marketers agree that we are in a period of radical change in the way we connect to each other and in the way we consume content. But no demographic group is more rapidly adopting innovation than teenagers. And not only are they the pioneers in the development of new channels, they also seem to speak in a language that's completely foreign to most of us who were born before 1990.
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Tuning In To Media-savvy Girls: 10 Things To Know
Posted by Denise Restauri on Jan 26, 8:36 AM
This is the time of the girl - we've seen it coming, and it's here. Global organizations focusing on girl "upliftment," serving future family "upliftment" is working. There are now more girls in U.S. universities than boys.
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Teaching The Next Generation Of Digital Natives
Posted by Anna Banks on Jan 19, 6:22 AM
How the use of technology in the educational experience will change marketing expectations.
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How To Engage Teens In Politics
Posted by Laurie Patrei on Jan 12, 6:36 AM
It's no surprise that engaging teens in general is difficult- their attention spans are among the lowest of all age groups. And when you add to the mix a highly controversial, sometimes confusing subject such as politics, your likelihood of engagement becomes even lower.
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Occupy Teens: A How-to For Marketers
Posted by Sara Arnell on Jan 5, 8:16 AM
The idea of group occupation has been around for a long time, dating back to protests in the form of takeovers and sit-ins throughout modern history, all in the name of social progress. Invigorated recently by Occupy Wall Street (OWS) and all of its offshoots, the idea of "occupy" is a word that has new relevance to teens and those who want to connect with them.
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Trends for 2012: How Teen Social Media Behavior Will Impact Marketing Strategies
Posted by Reggie Bradford on Dec 29, 8:00 AM
Teens today are growing up in a vastly different world than I did, due in large part to the emerging technologies that surround them. This young group knows no other world than one in which information is always at their fingertips; a world in which everyone is "connected." It's not surprising that they use the Web more than any other demographic - according to eMarketer 93% of 12-17 year olds are Internet users versus only 74% of the total U.S. population.
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Teen Girls Likes, Dislikes And Heroes
Posted by Denise Restauri on Dec 22, 6:49 AM
Last month we featured "What Are Teen Girls Really Talking About?" I received many emails asking me for more information about "This Girl." So we asked hundreds of teen girls for their likes, dislikes, heroes and favorite movies, books and music. Below is a random sampling of four girls ages 13 - 16, an inside look at "This Girl."
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Top Teen Insights & Trends Of 2011
Posted by Nick Fuller on Dec 15, 6:22 AM
A lot has happened this year and teens have taken notice. World events, economic pressures, personal milestones, friends, education and brands all play big roles in influencing the lives of teens. Teens are evolving and maturing as fast as the technologies and platforms we build around them.
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