Retailers Need To Avoid Making Gen Y Look Stupid
Posted by Patrick Evans on Feb 17, 10:06 AM
One thing I've learned from talking to Gen Y consumers that seems to be present across the board in this generation's psyche is a fear of looking stupid.
» 3 Comments
I'm With The Band: Music, Marketing, And Millennials
Posted by Melanie Shreffler on Feb 10, 8:20 AM
Watching the Super Bowl last weekend, I thought the ad for the Chevy Sonic was attention-grabbing for many reasons. The song, the tagline, the stunts, the general vibe all screamed "Millennial." Chevy has made it no secret that it is determined to understand young drivers and make the cars they want to own.
» 1 Comments
The State Of Our Unions
Posted by Cori Ferman on Feb 3, 5:48 AM
As Millennials are set to be the next leaders of our nation (some already are, based on whom you speak to), it seems only fitting that we take a closer look at how Millennials are leading.
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Myth Busting: Millennials DO Respond To TV Advertising
Posted by Sharalyn Hartwell on Jan 27, 6:44 AM
Marketers recognizing facts remember TV is Millennials' top medium for discovering what's cool and they are just as likely to be influenced by TV advertising throughout the buying process as Xers and Boomers. These marketers will also remember Millennials understand, expect and like behavioral targeting and accordingly respond to online advertising more than their elders.
» 1 Comments
Take Advantage Of Gen Y's Willingness To Talk
Posted by Patrick Evans on Jan 20, 9:47 AM
Most brands aren't taking advantage of the opportunities presented them to engage Gen Y consumers.
» 0 Comments
Branded = Bad
Posted by Melanie Shreffler on Jan 13, 8:57 AM
Remember a few years back when every teen, tween, and college student seemed to be covered head to toe in brands? Ed Hardy hats and tees, massive Abercrombie logos, and Juicy Couture's signature gold lettering? We're not seeing that so much anymore.
» 1 Comments
Investing In The Future
Posted by Cori Ferman on Jan 6, 7:54 AM
In the beginning of the year, many of their approaches to connecting with Millennials were similar to the way some American tourists go to foreign countries and speak English to the locals, not understanding why they cannot communicate. However, as the year moved forward, so did their knowledge about Millennials.
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Gamification: A Fad Or The Future
Posted by Mike Doherty on Dec 30, 7:14 AM
There is lots of evidence that brands see loyalty increases when they invite consumers to participate in an experience. Even Facebook "likes" increase with the smallest gesture of asking people for their opinion in a survey. People collect experiences and they value the involvement that an experience offers. For that reason "gamification" or the application of game mechanics to other types of experiences is interesting because it increases involvement and it's been shown to create consumer loyalty. And as we all know, loyalty has real business value.
» 0 Comments
Offer Utility Not Just Novelty
Posted by Sharalyn Hartwell on Dec 23, 8:02 AM
This time of year, the height of all things consumer-related, quickly followed by the Super Bowl, television ads' most prestigious day of the year, the marketplace is often chock full of creative messaging. Generation Y is often the target of that creativity.
» 0 Comments
Build An Army Of Influencers, Rather Than Paying For Just A Few
Posted by Patrick Evans on Dec 16, 7:04 AM
Often times, marketers talk about trying to win over influencers or, in other words, influence those who have influence over a lot of people.
» 0 Comments
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