Could You Pass Marketing 101 Today?
Posted by Nancy Shonka Padberg on Feb 21, 11:17 AM
The CMO plays an important executive role in firms for developing and implementing the company's long-term strategic plan, including new product opportunities, acquisitions/joint ventures, and other growth initiatives to meet the company's annual revenue goal. The CMO also creates and executes a marketing plan that builds the company's brand, including developing consistent messaging across all on and offline marketing channels to the proper target audience.
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The AARP At CES: Finally Listening To Boomers?
Posted by Stephen Reily on Feb 13, 6:05 AM
At this year's Consumer Electronics Show (CES), its organizers and exhibitors finally seemed to value Boomer consumers. They recognize, of course, that Boomers are driving sales of the hottest products in their space: tablet computers and 3-D televisions. They also see that Boomer spending on health devices represents the best way for the $200 billion consumer electronics industry to capture a slice of the $2.6 trillion healthcare industry.
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Challenge Your Current Marketing & Sales Approach
Posted by Jim Gilmartin on Feb 6, 7:57 AM
Almost everything you thought you knew about marketing may be wrong.
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Game Planning For Success
Posted by Mark Bradbury on Feb 2, 6:36 AM
Achieving meaningful success in anything typically requires thoughtful planning and execution, often accompanied by a willingness to take risks where others would play it safe. The winner of this weekend's Super Bowl is not likely to be with the team that lacks vision, but instead the one that lays it on the line while relying on its core strengths to rack up points. The same is true of marketers intent on scoring big among Boomer consumers.
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Boomer Consumer Aging Out?
Posted by Derek Dunham on Jan 23, 9:48 AM
Aside from exercise, a popular New Year's resolution is "eating better." To many in the Boomer demographic, that can translate into "organic" or "natural."
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Electronics Will Help Improve Health And Quality Of Life
Posted by Nancy Shonka Padberg on Jan 16, 6:29 AM
Once again, the Consumer Electronics Show (CES) was filled with energy, big ideas and big brands. In fact, the buzz from the marketing crowd was a new name for the show - Consumers Engaged Socially (CES), a name that makes sense to those of us involved in media and marketing. I enjoyed listening to CMOs and VPs of Marketing share their thoughts about new media. The consistent theme focused on social media, connectivity, listening to the customer, responding to the customer and using data effectively.
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Is He Still A Boomerang 'Child' If He's 30? And What That Means If You're Marketing To His Mom
Posted by Stephen Reily on Jan 9, 7:31 AM
Anyone reading this blog knows what it means to be a Baby Boomer woman of the "sandwich generation" - and the care-giving economy gets abundant attention on these pages.
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The Most Powerful Gender
Posted by Jim Gilmartin on Jan 3, 5:39 AM
According to a new Nielsen study, "Women of Tomorrow: U.S. Multicultural Insights," women are the world's most powerful single demographic. They control the majority of household spending decisions, their influence is growing, and they are increasingly exercising this new-found power in a variety of ways. From 21 countries, representing 60% of the world's population and 78% of GDP, there is one very positive commonality: women believe their roles are changing for the better.
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Still Shopping For Spare Parts (Or, Physician: Market Thyself)
Posted by Traci Phillips on Dec 27, 6:29 AM
A knee replacement at 55? Get in line. We hear a lot about the rising popularity of "spare parts," namely joint replacements, among Boomers. Indeed, as this generation ages and the national obesity rate reaches a whopping 33%, the number of joint-replacement surgeries is growing fast, and certain to keep growing.
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Online Female Gamers Are Over 35, Have More Sex Than Non-Gamer Women
Posted by Nancy Shonka Padberg on Dec 19, 7:26 AM
Now that I have your attention, let's look at this enlightening data from a marketing perspective. This result is from a Harris Interactive survey of 2,000 adults in October 2011 on the behalf of GameHouse. There is much discussion around the billion-dollar gaming industry and how to understand and connect with the target audience. Surprise -- online gamers are comprised of 55% women with the majority over the age of 35. They tend to be happier, engaged socially online and apparently have more sex.
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