Even Affluent Customers Can't Buy Time
Posted by Layton Han on Feb 22, 6:27 AM
If you need a few laughs today, Google "rich people problems." Some of them are funny. Some of them, like Tiger Woods' ex, Elin Nordgren, tearing down a $12 million mansion are perplexing.
» 1 Comments
Affluents, Coupons, And The Implications Of A Female-driven Marketplace
Posted by Steve Kraus on Feb 15, 8:00 AM
People are often surprised to learn how frequently Affluent consumers use coupons and other forms of discounts. Our latest barometer, conducted in late January 2012, again revealed relatively strong interest in coupons of all types, along with widespread and frequent use.
» 2 Comments
There's Groupon, And Then There's Good Will
Posted by Perry Allison on Feb 10, 8:56 AM
Why partnering with a charity is a better deal for brands
» 3 Comments
Engaging Affluent Chinese Through Beauty Products
Posted by Patricia Pao on Feb 1, 7:29 AM
For affluent Chinese customers, Beauty is the portal into luxury goods. This is due to the fact that they are less expensive and more widely available. Consequently, they are purchased by young Chinese female students, who often hold competitions with their friends to see who can collect the most coveted brands.
» 0 Comments
Whither Mobile?
Posted by Layton Han on Jan 25, 7:34 AM
It's hard to imagine that any brand could be holding back on its mobile marketing initiatives. The growth pattern is too fast; the consumer behavior migration too sudden. Some evidence is showing up, though, that high-end brands might be underestimating the affluent customer segment when it comes to mobile. This could be a big mistake.
» 0 Comments
2011 Ended On A Positive Note For Affluents
Posted by Steve Kraus, Bob Shullman on Jan 18, 8:30 AM
Affluent optimism in the U.S. economy ended 2011 by rising for three consecutive months, from 30% in September 2011, to 40% in December 2011. In raw numbers, this rise of 10 percentage points during Q4 reflects roughly 5.9 million more Affluent adults who are optimistic about the economy, their spirits buoyed mostly by perceived improvements in the job market and consumer spending.
» 3 Comments
How Brands Can Grow Their Affluent Customer Base By Partnering With Innovative Non-Profits
Posted by Perry Allison on Jan 11, 5:13 AM
Affluent consumers are typically highly educated, involved in their community, and are avid shoppers. But, increasingly, they are also motivated to shop responsibly. We call these individuals Charitable Commerce Consumers.
» 3 Comments
The 10 Things You Need To Know To Engage The Affluent Chinese Customer
Posted by Patricia Pao on Jan 4, 8:22 AM
Mainland China is a thriving marketplace. Growth will continue to be robust as more surviving Chinese migrate into consuming Chinese. And if you know how to speak to them, you can make a lot of money. But doing business in China is hard as the mainland Chinese consumer is challenging and unique. This month's column focuses on the 10 things you need to know to successfully and profitably engage the Chinese consumer.
» 2 Comments
Big Cars And Fancy Suits: The Next Cycle
Posted by Layton Han on Dec 28, 6:36 AM
At this point of the year, we like to prognosticate. It never makes much sense to look at how marketing will change in 2012. It's here. But it does make sense to look at how marketing to affluent customers will change during the next business cycle. It makes sense to try to predict changing market conditions. With that in mind, understand that the changes in affluent customer behavior and attitudes have already happened. They have been affected by the recession and slow recovery. The next business cycle continues to be marked by slow income growth and a potentially game-changing commitment ...
» 0 Comments
Luxe In Flux
Posted by Steve Kraus, Bob Shullman on Dec 21, 10:30 AM
Tracking the evolution of luxury into 2012 and beyond.
» 0 Comments
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