Dancing To The Tune Of The 'All About Me' Consumer
Posted by Jim Ducharme on Feb 22, 8:48 AM
At least one speaker at the recent MarketingSherpa Email Summit mentioned that today brands must deal with the "all about me" consumer. The implication seemed to be that this was something new, but I disagree with that notion. It's not that consumers' natures have changed. It's that the tools at their disposal to express their natures have, making it clear what it's always been about: them.
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Email Insider Summit: Call for Submissions
Posted by Dennis Dayman, Morgan Stewart on Feb 21, 11:56 AM
The Media Post Email Insider Summit is a unique event where the biggest brands and brightest minds caucus for a three-day whirlwind of island events and ardent discussions on the state of email marketing. Many of us have been going for years and couldn't imagine not being there. The programing committee is currently working to secure three keynotes and eight to nine program panels. In keeping with past events, we are looking to combine the expertise of known leaders in the industry with the best and brightest new voices in email marketing. And this is where we could use your ...
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Four Signs Of A Dysfunctional Email Program
Posted by Kara Trivunovic on Feb 16, 10:14 AM
A friend of mine recently shared with me an article that her office was sending around. Titled "7 Signs of a Dysfunctional Company," it was distributed by her company's executive management team, who asked staffers to comment, honestly, on how they felt their company fared against the criteria mentioned in the piece. As I read through the article, two thoughts immediately struck me. First, one had better watch out for the sorry suckers at her office who step in that landmine. I mean, c'mon. Executive management asking the staff if they meet the definition of dysfunctional -- isn't that, in ...
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Don't Be Creepy: Keeping Subscribers Comfortable In The Days Of Diminishing Privacy
Posted by Wacarra Yeomans on Feb 15, 11:40 AM
A couple of years ago, the major conversations about privacy in the email world concerned list sharing: Is it okay to share your subscribers' email addresses with your sister brands? Is it okay to market to purchased lists? Now, with the ever-increasing interconnection of our subscribers' email habits and their other social networking sharing, privacy questions get more complex and expansive. We have multiple contact points with subscribers, reaching not just their inboxes but their mobile devices and their social networks. The lines have blurred.
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DMARC: What It Is And Why You Need To Care
Posted by George Bilbrey on Feb 14, 10:02 AM
By now nearly everyone in the email industry has probably heard about DMARC, a coalition of leading companies like Google, PayPal and Microsoft. The goal of the group is to create a standard for how email authentication is handled so that brand owners can safeguard their domains from phishing.
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Target Non-Responders
Posted by David Baker on Feb 13, 10:15 AM
There's been a lot of debate about whether to target those who never open, read or respond to your email. Conventional wisdom would conclude that consumers who don't have a measured interaction through a channel in a given period of time would naturally be suppressed from future mailings. But the email marketing community doesn't give up that easily.
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What's Your Black Friday?
Posted by Loren McDonald on Feb 9, 12:30 PM
Black Friday has become a critical day and event for many retailers. For florists, their "Black Friday" is now: the period leading up to next Tuesday, Valentine's Day. For your business, it could also be an obvious event or time period such as Mother's Day, Halloween or ski season. More likely, however, it is probably a key trigger aspect of your business or marketing program that drives the majority of revenue or conversion activity. This critical aspect is the "fulcrum" of your email-marketing program: the point on which the rest of your email success depends. Following are four suggestions to ...
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Email + Social Integration: It's About Testing, Not Technology
Posted by Mike May on Feb 8, 9:41 AM
For a while, the concept of email + social integration was limited to discussions about how to use email to bolster your social media programs, and vice versa. Fast-forward a year, and now there are bona fide integration tools hitting the market. It's easy to get drawn into the technology and spend hours poring over tracking reports that show what percentage of the clicks to that webinar promotion came from Twitter as opposed to email. That's the first step in adopting any new marketing technology: learning what you can learn. But we're email marketers, so the real appeal is not ...
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Timeless Email Marketing Quips From The White House
Posted by Kara Trivunovic on Feb 2, 10:34 AM
As we head into February of a presidential election year, there's no doubt that the political season is in full swing. And with the State of the Union address, primaries and debates, there are always a number of funny quips that get uttered. As I was conducting my research of the presidential candidates, determining positions and forming my own opinions about these folks, I came across my fair share of entertaining quotes from present and past presidents. And being the passionate email marketer that I am, I quickly realized that these guys had a lot to say to email marketers ...
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Three Hotspots For Email Marketing Errors
Posted by Chad White on Jan 31, 10:08 AM
Last week I published the 6th annual Oopsy Hall of Fame, which highlights email errors from top retailers. Pretty much every retailer I track contributed to the list, so it's less about the names and much more about the kinds of errors being made. Every year the hotspots for errors shift; my hope is that marketers will continually refocus on where errors are costing them the most. Here are three error-prone areas that were hotspots during 2011:
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