Lotame Sets Up G.O.A.L
Posted by Laurie Sullivan on Feb 22, 4:25 PM
Lotame plans to announce Wednesday the launch of a platform that optimizes audience segments against campaign goals. The platform, Goal-driven Optimized Audiences (G.O.A.L.), analyzes the behavior of consumers each time they see or respond to a campaign.
» 0 Comments
The Mystery Of Mobile Targeting
Posted by Laurie Sullivan on Feb 17, 8:01 AM
Mobile applications are a mystery to some. Even developers and experienced programmers seemed surprised to find applications copying data from address books in smartphones, where sensitive data gets kept. It's too easy to capture personal identifiable information, even when keeping security in mind.
» 1 Comments
NAI To Update Code and Site, Broaden The Discussion in 2012
Posted by Steve Smith on Feb 15, 12:50 PM
The former chief privacy officer of the FTC is only three months into his leadership of the NAI. He expects changes not only in his self-regulatory group's core code but also a widening of the discussion about what what industry self-policing needs to encompass in 2012.
» 1 Comments
Privacy Productized -- Or, Paranoia Vs. Palliatives
Posted by Steve Smith on Feb 10, 12:30 PM
Even for a longtime OBA watcher like me, using the tracking detection tool Ghostery was a revelation. Now owned by DAA compliance provider Evidon, the little plug-in for the browser tracks the trackers. Suddenly you could see that some of your favorite sites had cookies and beacons from a range of analytics companies, ad networks, data providers, etc. that most consumers had never heard of. And while the free utility has been available for years now, I still find many seasoned Web publishers who have never tried it.
» 1 Comments
Attribution Could Get A Bit Sticky, But Worth It
Posted by Laurie Sullivan on Feb 8, 11:48 AM
Attributing data from cross-channel marketing strategies will become the next hurdle for marketers, especially as some search engines began withholding information from marketers. Yahoo last year shuttered Site Explorer, a link index. Microsoft removed support of the "link" command in its search engine Bing. Google continued to conceal link data, and said it would discontinue sharing logged-in user data.
» 1 Comments
Targeting Musical Taste: Rihanna Fans Are Looking To Take A Cruise
Posted by Steve Smith on Feb 3, 11:25 AM
I always knew I was a tech geek; I didn't need a new style of behavioral targeting to tell me that. I have a wife and daughter who are here to remind me of my "hopeless geekiness" pretty much at every opportunity. But who knew that my enjoyment of the music group Foster for the People would serve as a tip-off? According to the newly launched ToneMedia ad targeting company, people who search for this group and its lyrics (well, you try to decipher "Pumped Up Kicks" on your own) are 78% more likely than average to be IT decision-makers. ...
» 0 Comments
eXelate Moves To Support CPGs With ZIP+4 Ad Targeting
Posted by Laurie Sullivan on Feb 1, 4:00 PM
Capturing product and category-level offline purchase data and tying it into online ad targeting to serve up display ads has not been easy. Google and others have been trying for years. But is ZIP+4 ad targeting the best the ad industry can do today? It gives advertisers the ability to pull in offline data based on ZIP codes plus the four-digit number that follows, narrowing down a user's geographic location.
» 1 Comments
Mobile App Privacy Needs To Grow Up And Shrink Down
Posted by Steve Smith on Jan 27, 11:29 AM
The Mobile Marketing Association this week issued guidelines for app designers crafting privacy policies. This is sorely needed, but it only begins to address the larger issue of managing privacy issues on mobile. Many of the major mobile publishers have started including privacy policies in their apps of one sort or another. Nevertheless, the key challenge before everyone now is making the privacy policy relevant and usable by the mobile customer.
» 1 Comments
Salesforce's Data.com Looks To Expand Internationally
Posted by Laurie Sullivan on Jan 25, 3:25 PM
Data.com, a Salesforce.com company, will expand into Europe supported by an agreement announced Wednesday to make Dun & Bradstreet (D&B) data available to customers, Tricia Gellman, senior director of product marketing at Data.com, told MediaPost.
» 0 Comments
Thank You So Much For Tracking Me Relentlessly
Posted by Steve Smith on Jan 20, 5:21 PM
Whenever digital advertising decides it is time to explain behavioral targeting and walk people through the opt-out process, I usually pop a few coffees first. I know there is a tough slog ahead. Consider Google's tortured, multi-tiered "Ads Preferences" site. Because of the extensiveness of the Google reach, it has to parse its explanations into search and Gmail targeting vs. Web targeting. Each category gets its own comfy-cozy we're-not- really-following-you videos and separate opt-out mechanisms.
» 1 Comments
|
|
|
Subscribe to Data and Behavioral Insider
|
|
|
|
Join Join over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »-
-
Follow Follow MediaPost News on LinkedIn Today
|
|
▾
RSS
Email
Print
RSS FEEDS
