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OMMA Data & Behavioral
Live from OMMA Behavioral
Keeping Big Data on Target
Data is HUGE in 2012. So enormous in fact that we just call it “BIG Data” now – that massive flow of behaviors, sales patterns, online and offline activities, social relationships, places, names, preferences and profiles that will undoubtedly fuel the next great era in media and marketing. Getting data isn’t the problem. Figuring out what it means to your business is “big data’s” bigger challenge this year.
At OMMA Data & Behavioral we get beyond living large on the new clichés and keep data on target for marketers. How are agencies and brands marshaling data points to improve their strategies, product mix and campaigns? With so many inputs now informing the marketing mix, how are companies crafting next-generation attribution models that make accountability, optimization and investment make sense? And what of those new inputs? Are mobile and social platforms supplying new data sets that move the industry beyond merely tracking and towards new products and services? And as data comes from everywhere, both consumers and regulators are taking notice. Are data security, consumer control and privacy poised to derail the data train just as it leaves the station?
As the OMMA Data & Behavioral series enters its fifth year we broaden our reach to hug the larger field that targeting has become. But the expansive, trendy topic of “big data” needs to be cut down to size if marketers hope to use it here and now. At OMMA Data and Behavioral we keep data on target for the needs of media buyers, planners and publishers.
New to OMMA Data and Behavioral?
Come see some of the most influential professionals in the media, marketing and advertising business speak about everything Behavioral Target-related at the OMMA Data and Behavioral conference
Previous Attendees Include
What They Are Saying
“I just wanted to let MediaPost and the OMMA team know how productive I found the OMMA Behavioral program to be. Really thought provoking, and WHAT A TURNOUT!!! Congrats on a very successful event – I look forward to the next one!”
Richard Vogt, Vice President, Ipsos Mendelsohn“OMMA Behavioral does it every time. I’ve attended four times, and this event continues to evolve, thoroughly covering the industry’s most current trends and concerns. I look forward to the next one.”
Jeff Mills, VP, Partnerships, Criteo“OMMA Behavioral provided me with unique and actionable perspectives on the state of digital. An excellent show.”
Charlene Weisler, Marketing Consultant"I highly recommend OMMA Behavioral for anyone looking to hear what the experts have to say about targeting on-line. I’ve attended OMMA Behavioral in past years, and always find it extremely helpful.”
Josh Shatkin-Margolis, CEO, Magnetic
