An Internet Player, like Snoop Dogg, but on the web. I am fat and bald, but have dedicated my life to knowing everything possible about the internet and consumer behavior on the web. I work at Adify and have been at comScore/Media Metrix for many years. I have many degrees, including my Doctorate and am an ordained minister. Check out my blogs at: http://blog.knowvertical.com http://larrison.blogspot.com