Alternative Press has often been called the "scene bible," and you won't hear any argument from us—or our readers. After all, for the past 23 years, AP has been a trusted and reliable source for unbiased opinions on everything from music to film, fashion to video games. We're kind of like that older sibling who always knows things first. Sure, our readers might pick up AP to see which band is on the cover, but they stick around and read it cover-to-cover to keep tabs on what's now and what's next. AP isn't just a music magazine; it's a way of life. By connecting, interacting and anticipating the needs of our readers, we never have to worry about falling out of favor with the "in" crowd because AP doesn't follow trends. We create 'em. Alternative Press Magazine. Still the New Voice.