Road to RoadShow | 0 replies since Aug 7, 2008, 02:25 PM
Jon Mosier: Just Announced! The L.A. Office and PROMO Magazine Present "The Road to RoadShow" Webinar Series The free Road to RoadShow Webinar Series, August 19th, 26th and September 3rd, is presented by The L.A. Office and PROMO Magazine to introduce brand marketers to the world of entertainment promotional programs in advance of The L.A. Office RoadShow from September 16th - 18th. The series will cover three of the key segments of Entertainment Marketing: Film and Home Entertainment, Television, and Music. Each type of Entertainment Category has its own types of promotions, tools of the trade, best practices and creative opportunities that can make navigating the world of entertainment tricky, yet extremely rewarding when it is done right and results in a successful program that results in ROI and interaction with and awareness for your brand. We've lined up three seasoned entertainment executives who are among the best in each of their categories to share their first-hand experiences and give you invaluable information and advice. The series will be moderated by Mitch Litvak, President of The L.A. Office and Leslie Bacon, Group Publisher of Promo Magazine. http://w.on24.com/r.htm?e=115676&s=1&k=491CFAA37C39129B9FFA8335BA1EF0BA&partnerref=laoblog

The L.A. Office RoadShow | 0 replies since Jul 31, 2008, 06:33 PM
Jon Mosier: Entertainment and brand marketers looking for entertainment tie-ins can attend The L.A. Office RoadShow in September and receive a special MediaPost discount. Brands of all sizes will attend RoadShow in Hollywood, CA to hear over 30 top entertainment companies from the film, tv, gaming, music and home entertainment industries present upcoming partnership opportunities for the next two years. While large brands consistently return to the event, many small brands have also had their success stories begin at RoadShow. We are excited to offer a $200 discount to MediaPost readers who call (310) 275-2088 and register before August 31st with the promo code RS08-JM. To find out more information about the event, including presenting companies, current attendees and travel information, check out www.RoadShowHollywood.com. Thanks!