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Sentiment Analysis, Brand monitoring and Digital influencer targeting

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Type:
Advertising

Location:
USA

Description:
Sentiment Analysis draws on computational linguistic, information retrieval, data mining, natural language processing, machine learning, statistics and predictive analysis to transform unstructured online dialog into marketing insights about companies, products and issues. Web 2.0 was about collective intelligence; Web 3.0 is about connecting knowledge, making the proliferation of user generated content one of the main drivers behind the emergence of the Sentiment Analysis discipline. Sentiment analysis is on the verge to making eCommerce and Online Advertising a whole lot more efficient.

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