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Mobile 2.0 bff

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About

Type:
Marketing

Location:
USA

Description:
Everybody wants to be on the phone, but who knows what to do? Are we up to mobile 2.0 yet? Mobile is the future. Mobile is the highest form of social. Let's talk mobile: issues, advice, ideas, and bring mobile to marketing today (...or sometime next year?)

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Free ICON for Blackberry | 1 replies since Apr 30, 2008, 12:43 PM updated May 2, 2008, 04:45 PM
David Raphael: The first person to read and reply to this message, will be eligible to receive a free ICON for Blackberry product from my company (retail value $7500) to implement for your mobile site. Does anyone read these discussions???

Welcome All | 1 replies since Mar 27, 2008, 02:24 PM updated Jul 15, 2008, 11:52 PM
David Raphael: Hi everybody and welcome new members! There's some great insights posted on the forum. Has anyone taken a look recently. What is everybody interested in? Please post comments as to why you joined this mobile group and what you're interests are so we can address everyone's interests and needs. Anyone doing any cool mobile projects? Please post a comment so I know that I'm not all alone in this vast mobile abyss!

Tips to great SMS marketing | 0 replies since Mar 26, 2008, 12:26 PM
David Raphael:  Keep your txts clear, concise and to the point  Include your business name and contact info in each txt  Each message should be easily understood and remembered  Include an action item in your txts  Use abbreviations that are clearly understood and recognizable to YOUR audience.  Offer value or incentives in your messages, i.e. promotions, coupons, special savings  Reward responses with more savings, promotions or incentives.

Did you know? | 0 replies since Mar 26, 2008, 12:18 PM
David Raphael:  Consumer participation triples when integrating mobile into marketing programs (according to Jupiter Research)  Response Rates on mobile are 4 times that as on the Internet (according to The Yankee Group)  89% of major brands are planning to market via mobile devices in 2008 (according to Airwide Solutions)  52% of mobile subscribers use SMS in the U.S (as reported by Jupiter Research)  39% of txters in the US are over 35 years old and 69% are over 25 (as reported by M:Media)  30% of US Moms send txts to their husbands, 29% to friends and 20% to their kids (according to Physorg.com)  94% of messages are viewed, 62% are remembered and 22% of value-add messages are forwarded to friends (according to Mobile Marketing)  Text messaging is the most widely used data application on the planet (according to Communities Dominate)

Mobile ICON launcher | 0 replies since Feb 19, 2008, 01:29 PM updated Feb 25, 2008, 02:08 PM
David Raphael: My company has developed a mobile web-site ICON launcher product. We wanted to get a couple different groups to participate in a no-cost beta program of the product. If you are a publisher of a mobile site and interested or want to hear more, please get in touch with me at draphael@phluant.com. About the launcher: The launcher allows faster access to your existing mobile site. This downloadable application places your company’s icon or logo on the users BlackBerry or any Java enabled device, which takes you directly to your company’s mobile Web site with a single click. It’s great for branding and increasing user usage of the mobile site.

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