The Institute for Advanced Practices In Advertising
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The Institute for Advanced Practices In Advertising
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Type:
Advertising
Location:
USA
Los Angeles, PO Box 93601, LA, CA 90093
The first public policy virtual think tank dedicated to the definition and promotion of best practices in the global advertising industry. The Age of Advertising is coming to a close. As we enter the Post Advertising Era, new skills will become critical in mastering new technologies. The successful deployment of these new skills will become of critical importance in the global marketing of products and services. The Institute For Advanced Practices In Advertising has been established to define those methodologies that will motivate the consumer’s decision to purchase, even as the persuasion powers of traditional advertising are in decline. Once defined, these methodologies must be taught and ultimately put into practice, universally. This is the work of the Institute. We invite you to join us.
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Create The Future Of Advertising. | 0 replies since Aug 4, 2008, 10:41 AM
Harry Webber:
You don’t know me but you know my work. “I’m Stuck On Band-Aid Brand,” “ A Mind Is A Terrible Thing To Waste,” “Chow, Chow, Chow,” and many, many more. My name is Harry Webber. I create advertising campaigns that stand the test of time and move billions of products and services for the brands they represent.
Right now the advertising industry is fighting for its life. This is due to the fact that fewer and fewer people actually pay attention to advertising anymore. Advertising no longer engages their attention. Advertising is no longer meaningful to their day-to-day lives. The audience has moved on.
Many people in advertising believe this is just a phase. If you feel as they do then
don’t let this group waste any more of your time. But if you see the writing on the wall for
our business, please read on.
Advertising is an $800 billion industry. It drives trillions and trillions of dollars in global commerce. If advertising fails, our economy fails—and our standard of living right along with it.
Right now there is nothing on the horizon to replace advertising’s declining power to
move products and services from seller to buyer. Network television is in decline.
The Internet cannot deliver massive audiences. Something new is desperately needed.
The one organization that has emerged to address this critical problem is the
Institute For Advanced Practices In Advertising (IAPIA), the only public-policy
think tank devoted to making advertising more meaningful to its diminishing global audience.
IAPIA's mission is to harness the power of a small army of dedicated and innovative
practitioners working together to develop new and more effective ways to engage an audience that has become advertising immune.
This is why we are calling upon you. We have something no one else in advertising can
offer you. Something that will not cost you a dime, but if you are ready to change the
world, something that will certainly change your life. We are offering you a chance to help determine what comes next in this Post-Advertising Era.
If you agree to join with IAPIA you will be one of a small army of practitioners
who, through their collective creativity and intellect, will have the ability and the
knowledge to change the future of global enterprise. By joining IAPIA, you will pioneer the change of advertising's business model to serve the audience, and not just exploit it.
