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Experiential Marketing

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Type:
Marketing

Description:
The experiential marketing group is geared at aiding the education of brand and agency marketers on the trends and how-tos of mobile marketing, guerilla marketing, sampling initiatives, sponsorship activations, etc.

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Discussions (9)

Promo/Coupon Code Marketing | 0 replies since Jan 17, 2008, 11:13 AM
Jason Anderson: Hello, My name is Jason Anderson. I joined this group for a variety of reasons. First, the name itself was intriguing. "Experiential Marketing"... Very interesting. Making contacts and sharing marketing tactics that work are essential in business. I really feel that it opens doors to opportunities otherwise unseen. I run a consulting company called Sign Me Up Marketing. I show local "brick & mortar" businesses how to effectively set up email and internet marketing campaigns. I've been developing some powerful software for my clients to help them market their products and services. It's called "Promo Code Software" Before it's release to the public...I've decided to open up "beta" testing for those who would like to see the software in action. Details can be seen at: http://www.promocodesoftware.com I look forward to interacting with other members of this group.

Blogs on Social Media, Web 2.0 Technologies and Trends, Social Networking | 0 replies since Dec 20, 2007, 12:38 AM
Parul Bindra: Im a young Communication Specialist from India and write blogs on Social Media, New Technology Applications, Social Network and New Website Trends. I carry a Masters Degree in Communication/ Media Planning and PR from Cardiff University UK. I penned few articles on Web 2.0 Technologies and Trends. This is a great site love to hear more about it. http://bhopu.com Parul

Melissa Ulrich - Glad to Join | 1 replies since Nov 18, 2007, 03:01 PM updated Jan 17, 2008, 11:19 AM
Melissa Cartagena-Ulrich: Hello All - My name is Melissa and I am an Internet Marketer from South Florida who is about to relocate to Knoxville Tennessee. My plan is to build an eCommerce business with a local company in Knox and establish some roots where I can focus on my consulting business offering Internet Marketing Services that you can do on your own - essentially a coach to help you get on your way. There are so many agencies these days who are willing to take your money and "manage" online efforts that you can do yourself. I am planning on getting small to mid-sized businesses educated so they can take their hard earned money and invest it in their business instead of investing it in agency fees. :) I am glad to join this group.

View Point Rolling Media | 0 replies since Nov 1, 2007, 02:46 AM
Laurens Cui: VIEWPOINT ROLLING MEDIA...‘the future of billboard advertising' View Point Rolling Media, a patented concept, is an outdoor, eye-level, mobile marketing and advertising company using light-emitting diode (L.E.D.) digital-video technology. Not only do we mobilize traditional L.E.D. billboards and keep our advertisement at eye-level, we make sure that we bring the advertisement to the people with careful strategic planning. We provide marketing data and a strategically positioned marketing campaign by running full-motion videos, animated graphics, slides, and high-impact stills. Our services include new product rollout, special events, conventions, sporting events, trade shows, corporate branding, and even public announcements. A light-emitting diode (LED) is a semiconductor diode that emits incoherent narrow-spectrum light. LED billboards combine bright, vibrant color with motion visuals to grab the attention of people. View Point Rolling Media integrates a brilliant fusion of mobility, video graphics, animation and electronic networking, intensified by the most advanced high-output, full-color, LED modules that have been developed to date. www.viewpointrollingmedia.com

Just joined the group | 1 replies since Oct 29, 2007, 05:45 PM updated Jan 17, 2008, 11:27 AM
Denise Faulkner: Hello, I am the media director at Jones Huyett Partners ad agency in Topeka, Kansas. I moved her about 2 years ago from the Chicago area. My company is very interested in expanding their prmotions department. We recently had a booth at the Chamber Expo and was looking for some feedback. We had a flat screen featuring work we have done for our clients, and registered people to win a nanoipod. We had people register by putting in thier e-mail address to build an e-mail blast list, and had them put in words that started with "P" that described themselves. Our new tagline for the company is "partnerships". Take a look and I look forward to any input. www.jhpadv.com

New Member- Gretchen Muscente | 2 replies since Oct 17, 2007, 02:24 PM updated Nov 23, 2007, 11:23 PM
Gretchen Muscente: Good Afternoon! I am with The Sunflower Group, a national promotion marketing agency based in Overland Park Kansas. Our company contracts with National CPG's as well as National and Regional Retailers to provide Experiential marketing, in-store sampling program management, cause marketing, street events, etc. I am the Central Director of Retail Sales and look forward to chatting with you about all disciplines of promotions marketing. www.sunflowergroup.com www.livemediabysunflower.com Authorized Wal-Mart Demo & Retailtainment provider

Just joined the group | 0 replies since Oct 9, 2007, 04:54 PM updated Oct 9, 2007, 05:22 PM
David Raphael: I am involved with building mobile strategy and applications. My company, Phluant Mobile, www.phluant.com, is a specialized mobile agency, providing SMS and mobile media solutions to marketers, agencies, and content publishers. We work to support agencies, helping bring mobile solutions to their clients and with content publishers facilitating interaction with their users on the moble device.

ALLAN COHEN Pleased to join this group | 0 replies since Oct 7, 2007, 02:39 PM
ALLAN COHEN: Universal Media Networks, is a leading provider of highly visible ten feet wide by fourteen feet high billboards inside large regional shopping malls has exclusive agreement to sell ATRIUM BILLBOARDS in over 100 enclosed regional shopping malls. This new alliance, means that advertisers now have a single point of contact to purchase interior billboard space at malls nationwide. Additionally, an arrangement with Streetblimps, Inc., the nation's largest mobile billboard and alternative advertising company, will enable advertisers to significantly expand their reach inside malls and within a five mile radius outside.

Welcome to the Experiential Marketing Group! | 1 replies since Sep 27, 2007, 10:23 AM updated Oct 9, 2007, 04:11 PM
Kristopher Saim: Hello New Members! After joining this group, please do add a post that introduces yourself to the rest of the group. Share any vital information that you want to share with the group, your company's website, your blog address, your reason for joining the group, etc. Regular posts will definitely help in your education and the education of others in our exciting industry. My name is Kris, my company is an Alternative Marketing Agency based in Kansas City called Department Zero (www.DeptZero.com) where I am the Director of Business Development; I write a blog at www.AlternativeMarketing101Blog.com.

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Comments (1)

David Rich | Feb 2, 2008, 08:32 AM
Hello, I'm David Rich, Senior Vice President, Strategic Marketing/Worldwide, at George P. Johnson, a leading, global experience marketing agency. As the leader of our strategy practice i'm interested in exchanging ideas from the front lines of experience marketing: what are we seeing that's new and working or new and not working in terms of engaging people, motivating people, building communities, and relationships with brands.