Direct Response Technology
Moderators
Members (3)
Related Groups
Activity (3)
Mike Carney join to 
Direct Response Technology
Shawn Ames join to
Direct Response Technology
Paolo Montixi join to
Direct Response Technology
Photos (0)
About
Type:
Media Planning/Buying
Location:
USA, New Jersey
Fairfield, 695 Route 46 West
What's next for Direct Response Technology? To join this group, you should have a good understanding of direct response agency operations including buying, tape trafficking, response tracking and sourcing techniques, performance analysis, and billing and payment procedures.
Videos (0)
Discussions (1)
New Screen vs Old Screen | 0 replies since May 13, 2008, 10:19 AM
Randy Shumpert:
I attended Electronic Retailing's LiveEdit workshop in NYC last week where the fate of paid programming was discussed. The "old screen" refers to TV and the "new screen" refers to any wireless device with a screen; PDAs, Cell Phones, Laptops. Should our database applications track whether a response came from a new screen? Some who attended LiveEdit don't think it matters. Your thoughts...
