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Advertising

Description:
This group brings together people involved in thinking about, working on, discovering and measuring the types of media, advertising, and content that enagages consumers. Let's share what we have, analyze what we've done and learn how to predict the media dynamics that capture the attention of our customers.

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Discussions (4)

how to showcase community engagement | 0 replies since Apr 28, 2008, 01:55 AM
Pramod Tonapi: Hi all at our company we engage many communities. currently i have the task of showcasing this engagement for the purpose of generating leads for my company. can you suggest any ideas and share your thoughts on how exactly can we showcase the same across media platforms like Email, Ads, Videos.

WindowGain Outdoor Advertising | 0 replies since Mar 26, 2008, 09:58 PM
Adam Dell: Hi, Just want to get the word out to media buyers, CMOs and advertising people about our company, WindowGain, Inc. The out-of-home digital advertising revolution is happening now. The difference is clear - so clear in fact, it's like looking through a window – a window that features your brand and your message in crisp, high-definition 1080p resolution. WindowGain is an innovative out-of-home media company that turns existing glass surfaces into digital advertising masterpieces. Our cutting-edge technology and prime, high-traffic locations provide you the exposure and quality of impression you seek. Whether you are starting a new campaign or supplementing an existing one - it can't get any easier, faster or more effective! For more information on some of the most cutting edge out of home advertising, please visit our website at http://www.windowgain.com

TurnItUp Media to Launch New Video Advertising Model with Guaranteed Ad Views! | 0 replies since Feb 19, 2008, 11:54 AM
William Fleming: Enough with old the old CPC, CPA, and CPL models; unless you really enjoy misleading metrics and distribution models that have very limited targeting options. If you truly want to have control over your target markets and be guaranteed that your clients’ advertisements will be seen you may be interested in a new CPD (Cost per Download) advertising model. Responding to a greater need for more effective advertising TurnItUp Media, LLC, a pioneer innovator in video advertisement services, announced the creation of its blended advertising model called “the Blended Marketing Redeux™.” This patent pending advertising system enables advertisers to reach consumers through a hybrid target marketing system. “To truly reach consumers, you must be able to get to know them on a very personal level and this is where traditional advertising models fail,” said William Fleming, President and Founder of TurnItUp Media. Television and Radio has proven itself to be a rather sufficient method for advertising because consumers are getting something they want. However, television and radio have also proven to be ineffective because people get up and leave the room or change the channel when commercials come on. Fleming states, “In order to truly capture the audience’s attention and the coveted opted-in user specific preferential target data, one must provide an in-the-hand tangible asset to the consumer.” Conchango, a Media Consultancy Firm found that an increasing number of consumers are happy to tolerate advertising if it means they receive content for free. TurnItUp Media’s new CPD advertising model enables advertisers the ability to reach consumers with ‘free music downloads’ as the tangible asset. The World is evolving and there is no two ways about it: Consumers are demanding new ways of getting multimedia for free and piracy is just a continual battle being fought without any real positive resolutions. To sum everything up, TurnItUp Media provides a method for advertisers to reach consumers through the gift of music. While or after a user downloads a music file, a 20-30 second highly targeted video advertisement will be presented to the user. To finalize the music license, a user must enter the security code within a specific time frame at the end of the advertisement. At the end, users get their music, advertisers get seen and artists get paid. Online advertisers looking to whisper into the ears of consumers with a much better branding authority than TV and other online advertising techniques should consider TurnItUp Media. Check us out today at www.TurnItUpMedia.com or contact William Fleming. William Fleming TurnItUp Media, LLC President ----------------------------------------- 805-835-8610 william@turnitupmedia.com

Does Research Accompany Your Network Buy? | 0 replies since Sep 24, 2007, 03:59 PM
Paul Borgese: So, you're considering a list of networks for your client's next campaign. In addition to the media you're buying, are you being required to conduct research that proves the campaign works? If so, we want to hear from you. Tell us about your campaign and what you hope to find from the research.

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