NBC Universal counts on its cable networks as principal growth drivers. Bravo, which Nielsen says posted a 34% gain in ad revenue for most of 2008, is at the core. Will the recession slow the robust growth? Susan Malfa, senior vice president of ad sales, and Tony Cardinale, senior vice president for research and strategic insights, are optimistic about the year ahead.
LAS VEGAS -- Major TV station groups unveiled a groundbreaking mobile digital TV service under their Open Mobile Video Coalition initiative in an announcement at the International Consumer Electronics Show.
BLOGS/COMMENTARY
Metrics Insider:
Phillips 2 hours ago So You Want A Job In Web Analytics? Web analytics is not an easy field to enter, especially in tough economic times. Nor is there a straightforward path...
Just An Online Minute:
Samardak 3 hours ago Just An Online Minute... Saveur Wants To Plump! You Up! Tuesday morning began like any other. I hopped out of bed, tripped over my yet-to-be-unpacked suitcase from the holidays, and...
Behavioral Insider:
Smith 4 hours ago Q1 Gut Check: Is BT Ready for Tough Times? All media and ad platforms ended 2008 trying to make the best case for their efficiency and worthiness in an...
Online Spin:
Kalehoff 7 hours ago What Is Transparency? Wired editor and "The Long Tail" author Chris Anderson introduces the Conservation Law of Transparency -- meaning you can't be...
Commentary:
Seaman 8 hours ago An Open Letter to Jeffrey Immelt, CEO of GE How does Jeff Immelt, Secretary of Commerce, sound? You can save the digital transition nightmare. At the recent Ad Council...
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TODAY'S ONLINE NEWS AND HEADLINES
Report: Mobile Video Adoption At Plateau9 hours ago The audience for mobile video is growing but remains limited to only about 5% of all U.S. cell phone subscribers, according to a new report from Nielsen Mobile. Holding back the spread of mobile video are factors including a lack of consumer awareness, high cost and a dearth...
Copyright Reformer Lands Key Legislative Post9 hours ago Some digital rights advocates cheered the appointment of longtime copyright-reform champion Rep. Rick Boucher (D-Va.) as chair of the House Energy and Commerce Subcommittee on Telecommunications and the Internet. Boucher is taking over for Rep. Ed Markey (D-Mass.), who will now head the Energy and the Environment subcommittee,...
Tech Marketers' Next Opportunity: Boomers9 hours ago
Increasingly savvy baby boomers--who are 100 million strong in the U.S. and control billions in disposable income--could be the target for tech marketers during the next few years, according to a joint study by TNS Compete and the Consumer Electronics Association (CEA). These consumers have become more comfortable...
Arbitron's PPM Gets Riverside MRC Accreditation 1 hour ago
Arbitron's Portable People Meter radio ratings service has received accreditation from the Media Rating Council for quarter-hour ratings in the Riverside, Calif., market, marking another step forward for passive electronic measurement device. It's also an important validation of its "Radio First" phone-based sampling method....
Dialing Back: Emmis 3Q Results Drop1 hour ago
Emmis Communications announced Friday that its radio revenues dropped 8% in the company's third fiscal quarter, which ended Nov. 30, putting it in the same boat as the rest of the radio industry, which saw total revenues fall 9% in the third quarter of the calendar year, according...
BSC Championship Propelled Fox Thursday Night3 hours ago
Fox got a 16% improvement for its BCS Championship game Thursday between Oklahoma an Florida over 2008. A relatively entertaining and close game throughout -- with Florida winning 24-14 -- pulled in a Nielsen preliminary 26.8 million viewers, which was 3.7 million more than last year's LSU-Ohio State...
Wyeth Ads Encourage: 'Say Yes To Advil' The effort, developed by New York-based Grey Group, features men and women pursuing their passions without pain: a mother spending time playing with her child, a wife doing the tango with her husband and a couple enjoying their time together, hiking in the woods. The ads reinforce that...
Nestlé Pure Life Signs Fitness Guru Bob Greene A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to help consumers identify the water brand as a healthy and convenient beverage choice." "Bob's simple, one-step-at-a-time approach to living healthfully fully captures the spirit...
December Sales Were Bleak; Experts Can See Bottom Consumers have spent a few months realizing that the sky may not exactly be falling on them, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up...
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
The audience for mobile video is growing but remains limited to only about 5% of all U.S. cell phone subscribers, according to a new report from Nielsen Mobile. Holding back the spread of mobile video are factors including a lack of consumer awareness, high cost and a dearth...
Some digital rights advocates cheered the appointment of longtime copyright-reform champion Rep. Rick Boucher (D-Va.) as chair of the House Energy and Commerce Subcommittee on Telecommunications and the Internet. Boucher is taking over for Rep. Ed Markey (D-Mass.), who will now head the Energy and the Environment subcommittee,...
The effort, developed by New York-based Grey Group, features men and women pursuing their passions without pain: a mother spending time playing with her child, a wife doing the tango with her husband and a couple enjoying their time together, hiking in the woods. The ads reinforce that...
A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to help consumers identify the water brand as a healthy and convenient beverage choice." "Bob's simple, one-step-at-a-time approach to living healthfully fully captures the spirit...
Consumers have spent a few months realizing that the sky may not exactly be falling on them, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up...