Fox got a 16% improvement for its BCS Championship game Thursday between Oklahoma an Florida over 2008. A relatively entertaining and close game throughout -- with Florida winning 24-14 -- pulled in a Nielsen preliminary 26.8 million viewers, which was 3.7 million more than last year's LSU-Ohio State results, which earned 23.1 million viewers.
LAS VEGAS -- Major TV station groups unveiled a groundbreaking mobile digital TV service under their Open Mobile Video Coalition initiative in an announcement at the International Consumer Electronics Show.
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TODAY'S ONLINE NEWS AND HEADLINES
Report: Mobile Video Adoption At Plateau7 hours ago The audience for mobile video is growing but remains limited to only about 5% of all U.S. cell phone subscribers, according to a new report from Nielsen Mobile. Holding back the spread of mobile video are factors including a lack of consumer awareness, high cost and a dearth...
Copyright Reformer Lands Key Legislative Post7 hours ago Some digital rights advocates cheered the appointment of longtime copyright-reform champion Rep. Rick Boucher (D-Va.) as chair of the House Energy and Commerce Subcommittee on Telecommunications and the Internet. Boucher is taking over for Rep. Ed Markey (D-Mass.), who will now head the Energy and the Environment subcommittee,...
Tech Marketers' Next Opportunity: Boomers7 hours ago
Increasingly savvy baby boomers--who are 100 million strong in the U.S. and control billions in disposable income--could be the target for tech marketers during the next few years, according to a joint study by TNS Compete and the Consumer Electronics Association (CEA). These consumers have become more comfortable...
'Trust Me' Gets Integrated Sponsorships7 hours ago Turner has inked deals with three marketers to serve as top-tier sponsors of its coming TNT drama about the ad world--relationships likely to lead to notable product integrations as the season progresses. General Motors, Anheuser-Busch and Unilever for its Dove brand are on board for "Trust Me."...
Agency, TV Researchers Huddle With Set-Top Data Firms, TiVo Reveals 'Viva' App7 hours ago
In a crammed Midtown Manhattan conference room, a small, but influential group of TV and advertising industry executives met this week to share some of the latest developments in the race to tap the burgeoning digital set-top universe to enhance TV audience measurement. The group, which was convened...
Wyeth Ads Encourage: 'Say Yes To Advil' The effort, developed by New York-based Grey Group, features men and women pursuing their passions without pain: a mother spending time playing with her child, a wife doing the tango with her husband and a couple enjoying their time together, hiking in the woods. The ads reinforce that...
Nestlé Pure Life Signs Fitness Guru Bob Greene A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to help consumers identify the water brand as a healthy and convenient beverage choice." "Bob's simple, one-step-at-a-time approach to living healthfully fully captures the spirit...
December Sales Were Bleak; Experts Can See Bottom Consumers have spent a few months realizing that the sky may not exactly be falling on them, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up...
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
The audience for mobile video is growing but remains limited to only about 5% of all U.S. cell phone subscribers, according to a new report from Nielsen Mobile. Holding back the spread of mobile video are factors including a lack of consumer awareness, high cost and a dearth...
Some digital rights advocates cheered the appointment of longtime copyright-reform champion Rep. Rick Boucher (D-Va.) as chair of the House Energy and Commerce Subcommittee on Telecommunications and the Internet. Boucher is taking over for Rep. Ed Markey (D-Mass.), who will now head the Energy and the Environment subcommittee,...
Turner has inked deals with three marketers to serve as top-tier sponsors of its coming TNT drama about the ad world--relationships likely to lead to notable product integrations as the season progresses. General Motors, Anheuser-Busch and Unilever for its Dove brand are on board for "Trust Me."...
The effort, developed by New York-based Grey Group, features men and women pursuing their passions without pain: a mother spending time playing with her child, a wife doing the tango with her husband and a couple enjoying their time together, hiking in the woods. The ads reinforce that...
A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to help consumers identify the water brand as a healthy and convenient beverage choice." "Bob's simple, one-step-at-a-time approach to living healthfully fully captures the spirit...
Consumers have spent a few months realizing that the sky may not exactly be falling on them, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up...