VP, Internet Strategy and Corporate Development at IKANO Communications Inc. The unique role of Internet strategist requires the ability to balance innovation and marketing through digital brand building initiatives that connect with the consumer experience. Increasingly within the enterprise, there is a growing need for individuals to act as tech scouts for Internet new media solutions that align with a company’s existing brand strategies and help to build pipeline through analyzing market segments and implementing strategy in online channels. Such scouts require market knowledge, industry connections, but also current cultural insights for technology trends.