A day after Cross MediaWorks indicated it would begin representing some affiliates of Spanish-language Azteca America, the network said it has created its own rep firm for its owned-and-operated stations and affiliates.
Beating out rival Google, Microsoft announced a five-year deal with Verizon Wireless to be the default search provider on the wireless carrier's phones as well as handling mobile advertising services. The long-rumored agreement with the nation's No. 1 wireless operator gives Microsoft a stronger position to challenge Google's commanding share of the mobile search market and make inroads into mobile advertising. Microsoft CEO Steve Ballmer announced the deal Wednesday in Las Vegas at the Consumer Electronics Show.
BLOGS/COMMENTARY
Online Spin:
Morgan 1 hour ago My Last Column On The Newspaper Industry I am not going to write about newspapers anymore. Over the past three or four years, I have devoted quite...
Magazine Rack:
Irwin 2 hours ago Reader's Digest Wonders of technology aside, some things in life just can't be improved upon: mashed potatoes made from scratch; a dozen...
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Honore 6 hours ago Give Me More Leads I seek instant gratification. I blame this on my over-zealous, hyperactive, espresso drinking (at least three shots) persona. This is...
Email Insider:
Deutsch 7 hours ago Get Your Email Marketing House In Order Is it just me -- or is it time again to pull out the time management videos, newfangled task management...
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TODAY'S ONLINE NEWS AND HEADLINES
OPA: Premium Content Sites Worth Extra Bucks11 hours ago Advertisers have long sought to determine just how the placement of an ad affects its impact on viewers. A new report to be released today by the Online Publishing Association found that ad effectiveness scores on premium content sites were numerically higher than on the Web in general....
MLG's Online Video Game Success Drives VC Investment11 hours ago Major League Gaming said it has secured an additional $7.5 million from Oak Investment Partners, adding to the $25 million series B round granted in October 2006. Raising money tends to trail success in a solid business model, according to Matthew Bromberg, president and CEO of Major League...
Online Startup Takes On Fox News 11 hours ago Online news startup ProgressIllinois.com is gearing up to go to court in a dispute with Fox News about YouTube clips. The startup, which had all of its clips taken down from YouTube after Fox complained about alleged copyright infringement, says its use of Fox video excerpts was lawful....
CES: TV's Future Growth Harder To Target5 minutes ago LAS VEGAS -- Future growth of TV platforms for consumers will dance on a fine line between success and failure; it requires, says Disney-ABC TV President Anne Sweeney, "a new kind of "convergence."...
'Chicago Trib' Redesigns, 'Boston Globe' Runs Front-Page Ads38 minutes ago The Boston Globe will start selling front-page ads during the first quarter of this year. The Chicago Tribune is reversing course, pulling many of the most prominent features of the redesign ordered last year by the Tribune Co.'s new management...
Digital Delay: DTV Transition May Be Postponed50 minutes ago Several weeks after Nielsen reported that some 7.8 million homes are not prepared for February's digital transition and just days after the government said it has run out of coupons to help people get ready, the Obama administration is suggesting that the Feb. 17 switch date be postponed....
Wyeth Ads Encourage: 'Say Yes To Advil' 2 hours ago The effort, developed by New York-based Grey Group, feature men and women pursuing their passions without pain: a mother spending time playing with her child, a wife doing the tango with her husband and a couple enjoying their time together, hiking in the woods. The ads reinforce that...
Nestlé Pure Life Signs Fitness Guru Bob Greene 2 hours ago A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to help consumers identify the water brand as a healthy and convenient beverage choice." "Bob's simple, one-step-at-a-time approach to living healthfully fully captures the spirit...
December Sales Were Bleak; Experts Can See Bottom 2 hours ago Consumers have spent a few months realizing that the sky may not be falling on them exactly, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up...
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
Advertisers have long sought to determine just how the placement of an ad affects its impact on viewers. A new report to be released today by the Online Publishing Association found that ad effectiveness scores on premium content sites were numerically higher than on the Web in general....
Major League Gaming said it has secured an additional $7.5 million from Oak Investment Partners, adding to the $25 million series B round granted in October 2006. Raising money tends to trail success in a solid business model, according to Matthew Bromberg, president and CEO of Major League...
Online news startup ProgressIllinois.com is gearing up to go to court in a dispute with Fox News about YouTube clips. The startup, which had all of its clips taken down from YouTube after Fox complained about alleged copyright infringement, says its use of Fox video excerpts was lawful....
LAS VEGAS -- Future growth of TV platforms for consumers will dance on a fine line between success and failure; it requires, says Disney-ABC TV President Anne Sweeney, "a new kind of "convergence."...
The Boston Globe will start selling front-page ads during the first quarter of this year. The Chicago Tribune is reversing course, pulling many of the most prominent features of the redesign ordered last year by the Tribune Co.'s new management...
Several weeks after Nielsen reported that some 7.8 million homes are not prepared for February's digital transition and just days after the government said it has run out of coupons to help people get ready, the Obama administration is suggesting that the Feb. 17 switch date be postponed....
The effort, developed by New York-based Grey Group, feature men and women pursuing their passions without pain: a mother spending time playing with her child, a wife doing the tango with her husband and a couple enjoying their time together, hiking in the woods. The ads reinforce that...
A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to help consumers identify the water brand as a healthy and convenient beverage choice." "Bob's simple, one-step-at-a-time approach to living healthfully fully captures the spirit...
Consumers have spent a few months realizing that the sky may not be falling on them exactly, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up...