The effort, developed by New York-based Grey Group, feature men and women pursuing their passions without pain: a mother spending time playing with her child, a wife doing the tango with her husband and a couple enjoying their time together, hiking in the woods. The ads reinforce that nothing works better or on more types of pain than Advil -- "The Every Pain Reliever."
Beating out rival Google, Microsoft announced a five-year deal with Verizon Wireless to be the default search provider on the wireless carrier's phones as well as handling mobile advertising services. The long-rumored agreement with the nation's No. 1 wireless operator gives Microsoft a stronger position to challenge Google's commanding share of the mobile search market and make inroads into mobile advertising. Microsoft CEO Steve Ballmer announced the deal Wednesday in Las Vegas at the Consumer Electronics Show.
BLOGS/COMMENTARY
Online Spin:
Morgan 2 minutes ago My Last Column On The Newspaper Industry I am not going to write about newspapers anymore. Over the past three or four years, I have devoted quite...
Magazine Rack:
Irwin 1 hour ago Reader's Digest Wonders of technology aside, some things in life just can't be improved upon: mashed potatoes made from scratch; a dozen...
Performance Insider:
Honore 4 hours ago Give Me More Leads I seek instant gratification. I blame this on my over-zealous, hyperactive, espresso drinking (at least three shots) persona. This is...
Email Insider:
Deutsch 5 hours ago Get Your Email Marketing House In Order Is it just me -- or is it time again to pull out the time management videos, newfangled task management...
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TODAY'S ONLINE NEWS AND HEADLINES
OPA: Premium Content Sites Worth Extra Bucks9 hours ago Advertisers have long sought to determine just how the placement of an ad affects its impact on viewers. A new report to be released today by the Online Publishing Association found that ad effectiveness scores on premium content sites were numerically higher than on the Web in general....
MLG's Online Video Game Success Drives VC Investment9 hours ago Major League Gaming said it has secured an additional $7.5 million from Oak Investment Partners, adding to the $25 million series B round granted in October 2006. Raising money tends to trail success in a solid business model, according to Matthew Bromberg, president and CEO of Major League...
Online Startup Takes On Fox News 9 hours ago Online news startup ProgressIllinois.com is gearing up to go to court in a dispute with Fox News about YouTube clips. The startup, which had all of its clips taken down from YouTube after Fox complained about alleged copyright infringement, says its use of Fox video excerpts was lawful....
Super Bowl Advertisers Stay Sensitive To Economy8 hours ago Marketers like Monster.com, Pedigree and Pepsi will be shelling out $3 million for a 30-second Super Bowl spot on Feb. 1. What they get is some 140 million viewers. What else they get depends on how sensitive they are to the economy, and how well they exploit their...
Mainframe Move Crashes Nielsen Ratings System: Million Dollar Snafu Delays All Data8 hours ago
TV ratings giant Nielsen is getting 2009 off on an awkward foot, disclosing a major technical snafu to clients Wednesday that has caused at least several days of delays for virtually all of its major TV ratings services. The glitch, which was caused by the relocation of the...
Time Warner Lowers Financial Expectations For '08
Time Warner said Wednesday that the downturn in the ad market will contribute to an annual net loss for 2008, another striking impact of the sour media economy. While other factors will play a role, the company said the financial environment has affected ad dollars more than expected,...
Nestlé Pure Life Signs Fitness Guru Bob Greene 1 hour ago A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to help consumers identify the water brand as a healthy and convenient beverage choice." "Bob's simple, one-step-at-a-time approach to living healthfully fully captures the spirit...
December Sales Were Bleak; Experts Can See Bottom 1 hour ago Consumers have spent a few months realizing that the sky may not be falling on them exactly, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up...
Cell South Links Sales Spike To Site Revamp 1 hour ago The company's previous site was "difficult for customers to navigate," says Cellular South's Greg LaTour, so the new site had to "make it easy to find what they were looking for, and easy to make it to the shopping cart." The new also includes such user-generated content as...
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
Advertisers have long sought to determine just how the placement of an ad affects its impact on viewers. A new report to be released today by the Online Publishing Association found that ad effectiveness scores on premium content sites were numerically higher than on the Web in general....
Major League Gaming said it has secured an additional $7.5 million from Oak Investment Partners, adding to the $25 million series B round granted in October 2006. Raising money tends to trail success in a solid business model, according to Matthew Bromberg, president and CEO of Major League...
Online news startup ProgressIllinois.com is gearing up to go to court in a dispute with Fox News about YouTube clips. The startup, which had all of its clips taken down from YouTube after Fox complained about alleged copyright infringement, says its use of Fox video excerpts was lawful....
Marketers like Monster.com, Pedigree and Pepsi will be shelling out $3 million for a 30-second Super Bowl spot on Feb. 1. What they get is some 140 million viewers. What else they get depends on how sensitive they are to the economy, and how well they exploit their...
A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to help consumers identify the water brand as a healthy and convenient beverage choice." "Bob's simple, one-step-at-a-time approach to living healthfully fully captures the spirit...
Consumers have spent a few months realizing that the sky may not be falling on them exactly, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up...
The company's previous site was "difficult for customers to navigate," says Cellular South's Greg LaTour, so the new site had to "make it easy to find what they were looking for, and easy to make it to the shopping cart." The new also includes such user-generated content as...