DIRECT RESPONSE EXPERT SPECIALIZING IN ACQUISITION, CONVERSION AND LOYALTY I'm a Fortune 500-trained market strategist whose product marketing, product management and process improvement roles cross the healthcare, financial services, technology/software, media/advertising industries. Stints at American Express, Alcatel-Lucent, Warner Bros. and Grey have given me B2B/B2C experience across al stages of the product life cycle. My value proposition is broad (convergent) industrial experience, cultural ambidexterity and the ability to take an idea from concept to cash-cow.