Christine Thompson is a strategic marketing consultant, principal of Informing Arts, based in the Seattle area. Called a "strategic marketer extraordinaire" by clients, she serves entrepreneurs, business leaders and C-level execs of both early stage firms and established businesses facing key transitions in their strategic direction. Thanks to early experience at Apple and Aldus (now Adobe), she has a long-term grasp of the issues and opportunities surrounding digital media. She has advised Avenue A (now aQuantive) and Atlas on long-term strategy since 1999. Her clientele has included other blue-chip companies such as Apple, Sony Europe, Classmates, Monster.com and Xerox. She blogs at http://christinethompson-blog.com.