Many successful PR professionals come from a background in the media. I owe much of my success to a strong background in Television as a promotion producer and Emmy-nominated writer and understanding what the media wants in a story. My TV career began at WUPW, then WZZM and ultimately, KNXV ABC 15. At KNXV, I was integral in the branding of the “We Won’t Waste Your Time” campaigns and news format branding of “more news, more information” and the scrolling of news at the bottom of the screen, (which is now seen on almost all news stations.) After leaving TV, I worked with the Maricopa County Department of Transportation in Community Relations, assisting with promotions and news for employees and the public. I’ve seasonally worked with the Fiesta Bowl as a Media Relations liaison for the Bowl games and Tempe Block Party. I also spent a year and half at an advertising agency for Subway Restaurants and gathered a wealth of knowledge about the agency/franchise worlds. With these diverse experiences in promotion, writing, producing, the media, customer service, and community relations, I have successfully owned The Media Push, LLC since August 2005. My sharp writing skills, keen promotional capabilities, connections in the Phoenix media and strong, Midwest work ethic bring Arizona small businesses exposure and credibility through smart, personalized PR campaigns. I started out with 1 client and now have at least 8-10 clients each month. Every client knows when they contact me that I will give them personal attention and am personally working on their business. That close understanding makes it easier to pitch the local media and give client insight some larger firms can’t offer. Another unique aspect to my business is my monthly client “meetings” where I empower my clients to learn more about advertising and marketing through special guest speakers and bring new networking opportunities to them. Everyone shares their PR experiences, as most of these small business owners have never done public relations before and have many of the same concerns and issues. How many PR firms do you know that encourage their clients to bond and build business with each other like that? I love sports and my community! (Season Ticket Holder - AZ Cardinals and partial for the Coyotes). I’ve volunteered for the Media Relations Committee of the Fiesta Bowl for eight years. I am an integral part of the Bowl games helping as a Pressbox Captain, at media events and registration. This is my second year as a mentor for a scholar of the Pat Tillman Foundation at Arizona State, where I offer assistance and advice to an upstanding student working on their yearlong class project. I've offered PR services to numerous charities (many pro-bono) -Scottsdale 20/30 -AZ Liver Foundation Bid for Bachelors -Animals Benefit Club -Voices Take Flight -Crisis Nursery -Zero Hunger -Packages from Home -Helping Hands for Single Moms -N Scottsdale Chamber -Cystic Fibrosis Foundation Finest Couples I am a member of SPJ, PRSA, ASBA, NAWBO and North Scottsdale Chamber. I love to blog. Check out www.valleyprblog.com

Currently Charlotte Risch
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