|
|
THIS JUST IN
Copyright Reformer Lands Key Legislative Post
by Wendy Davis 18 minutes ago |
Some digital rights advocates cheered the appointment of longtime copyright-reform champion Rep. Rick Boucher (D-Va.) as chair of the House Energy and Commerce Subcommittee on Telecommunications and the Internet. Boucher is taking over for Rep. Ed Markey (D-Mass.), who will now head the Energy and the Environment subcommittee, the lawmakers announced Thursday.
|
TOP STORY
Mainframe Move Crashes Nielsen Ratings System: Million Dollar Snafu Delays All Data
by Joe Mandese |
|
TV ratings giant Nielsen is getting 2009 off on an awkward foot, disclosing a major technical snafu to clients Wednesday that has caused at least several days of delays for virtually all of its major TV ratings services. The glitch, which was caused by the relocation of the mainframe computing system used to process all its national and local TV ratings, occurred despite a $1 million premium Nielsen paid to the technology provider hired to handle the transition. Details of the gaffe were outlined in a letter sent by Nielsen Executive Vice President-Global Business Services Mitchell Habib to clients, as well as at least half a dozen separate communiqués from individual Nielsen service units on Wednesday.
|
|
| BLOGS/COMMENTARY |
Daily Online Examiner:
Davis Yesterday, 8:34 PM
Fan-Friendly Digital Move: NIN Releases Bootleg Video
Two of the most popular music groups around, Nine Inch Nails and Radiohead, have already demonstrated that offering music for... |
Online Spin:
Morgan Yesterday, 4:19 PM
My Last Column On The Newspaper Industry
I am not going to write about newspapers anymore. Over the past three or four years, I have devoted quite... |
|
Magazine Rack:
Irwin Yesterday, 3:15 PM
Reader's Digest
Wonders of technology aside, some things in life just can't be improved upon: mashed potatoes made from scratch; a dozen... |
Engage:Hispanics:
Graham Yesterday, 12:00 PM
Avoid Subtle Stereotypes To Maintain Campaign Effectiveness
... |
Performance Insider:
Honore Yesterday, 11:30 AM
Give Me More Leads
I seek instant gratification. I blame this on my over-zealous, hyperactive, espresso drinking (at least three shots) persona. This is... |
Email Insider:
Deutsch Yesterday, 11:00 AM
Get Your Email Marketing House In Order
Is it just me -- or is it time again to pull out the time management videos, newfangled task management... |
MEDIAPOST EVENTS
|
UPCOMING EVENTS
|
RECENT EVENT VIDEOS
You need Flash Player 8 (or higher) and JavaScript enabled to view this content
|
|
| TODAY'S ONLINE NEWS AND HEADLINES |
Report: Mobile Video Adoption At Plateau 18 minutes ago
 The audience for mobile video is growing but remains limited to only about 5% of all U.S. cell phone subscribers, according to a new report from Nielsen Mobile. Holding back the spread of mobile video are factors including a lack of consumer awareness, high cost and a dearth... |
|
Tech Marketers' Next Opportunity: Boomers 18 minutes ago
Increasingly savvy baby boomers--who are 100 million strong in the U.S. and control billions in disposable income--could be the target for tech marketers during the next few years, according to a joint study by TNS Compete and the Consumer Electronics Association (CEA). These consumers have become more comfortable... |
|
Vitrue's New Tools Help Brands Integrate Social Media 18 minutes ago
 Social media services provider Vitrue, Inc. has launched a suite of strategic services to help clients better understand the social media space. The consultative arm builds on a Social Media Index, which the company recently launched to help brands and agencies measure their "share of voice" across the... |
|
|
|
|
| TODAY'S MARKETING NEWS AND HEADLINES |
Wyeth Ads Encourage: 'Say Yes To Advil'
 The effort, developed by New York-based Grey Group, features men and women pursuing their passions without pain: a mother spending time playing with her child, a wife doing the tango with her husband and a couple enjoying their time together, hiking in the woods. The ads reinforce that... |
|
Nestlé Pure Life Signs Fitness Guru Bob Greene
 A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to help consumers identify the water brand as a healthy and convenient beverage choice." "Bob's simple, one-step-at-a-time approach to living healthfully fully captures the spirit... |
|
December Sales Were Bleak; Experts Can See Bottom
 Consumers have spent a few months realizing that the sky may not exactly be falling on them, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up... |
|
| Cell South Links Sales Spike To Site Revamp
| | Tecate Goes The Distance In New Boxing Match
|
|
|
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
LAS VEGAS -- Future growth of TV platforms for consumers will dance on a fine line between success and failure; it requires, says Disney-ABC TV President Anne Sweeney, "a new kind of "convergence."
...
The Boston Globe will start selling front-page ads during the first quarter of this year. The Chicago Tribune is reversing course, pulling many of the most prominent features of the redesign ordered last year by the Tribune Co.'s new management...