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THIS JUST IN
Agency, TV Researchers Huddle With Set-Top Data Firms, TiVo Reveals 'Viva' App
by Joe Mandese 7 minutes ago |
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In a crammed Midtown Manhattan conference room, a small, but influential group of TV and advertising industry executives met this week to share some of the latest developments in the race to tap the burgeoning digital set-top universe to enhance TV audience measurement. The group, which was convened as part of an ongoing series of similar meetings by an ad agency, Havas' MPG unit, included researchers from top ad agencies and cable TV networks, who heard pitches on the latest developments from four leading set-top data firms: Macrovision, Rentrak, TiVo and WPP-owned TNS. Noticeable by its absence was Nielsen Co., which has been developing its own set-top measurement initiatives, even as it maintains its lock as the industry's ratings "currency" via older - some might argue - antiquated systems.
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TOP STORY
CES: Mobile TV Service Debuts
by Wayne Friedman 9 hours ago |
LAS VEGAS -- Major TV station groups unveiled a groundbreaking mobile digital TV service under their Open Mobile Video Coalition initiative in an announcement at the International Consumer Electronics Show.
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| BLOGS/COMMENTARY |
Commentary:
Seaman 7 minutes ago
An Open Letter to Jeffrey Immelt, CEO of GE
How does Jeff Immelt, Secretary of Commerce, sound? You can save the digital transition nightmare. At the recent Ad Council... |
Commentary:
Goetzl 7 minutes ago
Brandtique: 'Trust Me,' Hyundai
Over the next few months, one of the more interesting series to watch as far as product placement goes promises... |
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Daily Online Examiner:
Davis Yesterday, 8:34 PM
Fan-Friendly Digital Move: NIN Releases Bootleg Video
Two of the most popular music groups around, Nine Inch Nails and Radiohead, have already demonstrated that offering music for... |
Online Spin:
Morgan Yesterday, 4:19 PM
My Last Column On The Newspaper Industry
I am not going to write about newspapers anymore. Over the past three or four years, I have devoted quite... |
Magazine Rack:
Irwin Yesterday, 3:15 PM
Reader's Digest
Wonders of technology aside, some things in life just can't be improved upon: mashed potatoes made from scratch; a dozen... |
Engage:Hispanics:
Graham Yesterday, 12:00 PM
Avoid Subtle Stereotypes To Maintain Campaign Effectiveness
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| TODAY'S ONLINE NEWS AND HEADLINES |
Report: Mobile Video Adoption At Plateau 46 minutes ago
 The audience for mobile video is growing but remains limited to only about 5% of all U.S. cell phone subscribers, according to a new report from Nielsen Mobile. Holding back the spread of mobile video are factors including a lack of consumer awareness, high cost and a dearth... |
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Copyright Reformer Lands Key Legislative Post 46 minutes ago
 Some digital rights advocates cheered the appointment of longtime copyright-reform champion Rep. Rick Boucher (D-Va.) as chair of the House Energy and Commerce Subcommittee on Telecommunications and the Internet. Boucher is taking over for Rep. Ed Markey (D-Mass.), who will now head the Energy and the Environment subcommittee,... |
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Tech Marketers' Next Opportunity: Boomers 46 minutes ago
Increasingly savvy baby boomers--who are 100 million strong in the U.S. and control billions in disposable income--could be the target for tech marketers during the next few years, according to a joint study by TNS Compete and the Consumer Electronics Association (CEA). These consumers have become more comfortable... |
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| Vitrue's New Tools Help Brands Integrate Social Media 46 minutes ago
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| TODAY'S MARKETING NEWS AND HEADLINES |
Wyeth Ads Encourage: 'Say Yes To Advil'
 The effort, developed by New York-based Grey Group, features men and women pursuing their passions without pain: a mother spending time playing with her child, a wife doing the tango with her husband and a couple enjoying their time together, hiking in the woods. The ads reinforce that... |
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Nestlé Pure Life Signs Fitness Guru Bob Greene
 A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to help consumers identify the water brand as a healthy and convenient beverage choice." "Bob's simple, one-step-at-a-time approach to living healthfully fully captures the spirit... |
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December Sales Were Bleak; Experts Can See Bottom
 Consumers have spent a few months realizing that the sky may not exactly be falling on them, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up... |
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| Cell South Links Sales Spike To Site Revamp
| | Tecate Goes The Distance In New Boxing Match
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RSS FEEDS • PRIVACY/TERMS & CONDITIONS
Turner has inked deals with three marketers to serve as top-tier sponsors of its coming TNT drama about the ad world--relationships likely to lead to notable product integrations as the season progresses. General Motors, Anheuser-Busch and Unilever for its Dove brand are on board for "Trust Me."...
LAS VEGAS -- Future growth of TV platforms for consumers will dance on a fine line between success and failure; it requires, says Disney-ABC TV President Anne Sweeney, "a new kind of "convergence."
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