etail marketers spent 12% more on search ad campaigns between October and December in 2008, compared with the same period year-ago, according to a report from SearchIgnite, a provider of search and media optimization technology.
Beating out rival Google, Microsoft announced a five-year deal with Verizon Wireless to be the default search provider on the wireless carrier's phones as well as handling mobile advertising services. The long-rumored agreement with the nation's No. 1 wireless operator gives Microsoft a stronger position to challenge Google's commanding share of the mobile search market and make inroads into mobile advertising. Microsoft CEO Steve Ballmer announced the deal Wednesday in Las Vegas at the Consumer Electronics Show.
BLOGS/COMMENTARY
Daily Online Examiner:
Davis 6 hours ago Model's Case Shows 'Streisand Effect' Model Liskula Cohen went to court this week to unmask the blogger behind the site Skanks in NYC because she...
Digital Outsider:
Sass 7 hours ago Not So Fast: Court Upholds L.A. Billboard Ban Tuesday the U.S. 9th Circuit Court of Appeals delivered a setback to out-of-home advertisers in Los Angeles with its decision...
Search Insider:
Goldman 9 hours ago Haiku 2.0 -- 2009 Edition For my first column of 2009, I thought I'd give Haiku 2.0 another try and share my outlook for the...
Online Spin:
Treffiletti 11 hours ago We Do Our Best Work In A Recession! It's my first post of the new year, and I have to say I'm pretty optimistic! I know the economy...
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TODAY'S ONLINE NEWS AND HEADLINES
Model: 'I Am Not A Skank' Model Liskula Cohen is asking a New York court to order Google to reveal the identity of the blogger who insulted her by calling her a "skank." In a lawsuit filed in state court, Cohen alleges that she was defamed by the blog Skanks in NYC. The...
Search Ad Industry Won't Go On Hiatus Despite analysts' focus on the bleak news that 2009 will become the first year U.S. search advertising growth slows below 20% annually, all estimates predict an uptick at a slow and steady rate. An eMarketer report released Tuesday suggests a not-so-grim future for U.S. online search advertising. Marketers,...
Judge: Veoh Eligible For 'Safe Harbor' Protection A federal judge has handed online video site Veoh a major victory in a copyright lawsuit brought by Universal Music Group. Judge Howard Matz in Los Angeles ruled that Veoh is entitled to qualify for "safe harbor" protection under the Digital Millennium Copyright Act even though the site...
Fox Executive: Fix Local TV Buying3 hours ago Although it was probably unintentional, the executive who oversees Fox gave an endorsement Wednesday for the Television Bureau of Advertising's efforts to revolutionize the local broadcast business via an electronic buying and selling system. Tony Vinciquerra, president-CEO of the Fox Networks Group, said advertisers continue to prefer networks...
CES: Hypertargeting Digital Users In Infancy4 hours ago
LAS VEGAS -- So-called "hypertargeting" of digital users may be broadly available, but not all publishers, marketers, and agencies are ready--or willing--to use it....
CES: Social Networks, Mobile Needs Better Metrics, Creative Platforms4 hours ago LAS VEGAS -- New digital media--especially social networking and mobile platforms--still offer big promise, but many problems remain. Speaking at CES, Carter Brokaw, chief revenue officier of Meebo, calls it "a crisis of confidence" in social media....
At The Inauguration: Pepsi, Ft. Lauderdale, Silver Diner 6 hours ago Pepsi will present the Creative Coalition Inaugural Ball, a benefit gala for the nonprofit, nonpartisan, 501(c)(3) advocacy arm of the arts and entertainment communities, Ft. Lauderdale hauling a beach around the capital, and the Silver Diner is offering Red, White & Blueplate specials until Jan. 21....
Buyers Move Away From Small Cars Or Any Cars 6 hours ago
One recent study is showing that consumers are holding off buying cars and trucks because they don't really need new ones, they can't afford new ones or they are worried about the economy. But another study finds that those who are buying new vehicles are edging away from...
Scion Ads Show How Parts Compose The Whole 7 hours ago Two initial spots, which focus on variety, with puzzle-like creative set to electronica, show modified versions of the vehicles sliced and diced to show how owners personalized them. "We are still focusing on the core target; overall, we are not trying to broaden our target audience," says Attik's...
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
Model Liskula Cohen is asking a New York court to order Google to reveal the identity of the blogger who insulted her by calling her a "skank." In a lawsuit filed in state court, Cohen alleges that she was defamed by the blog 
Despite analysts' focus on the bleak news that 2009 will become the first year U.S. search advertising growth slows below 20% annually, all estimates predict an uptick at a slow and steady rate. An eMarketer report released Tuesday suggests a not-so-grim future for U.S. online search advertising. Marketers,...
A federal judge has handed online video site Veoh a major victory in a copyright lawsuit brought by Universal Music Group. Judge Howard Matz in Los Angeles ruled that Veoh is entitled to qualify for "safe harbor" protection under the Digital Millennium Copyright Act even though the site...
Although it was probably unintentional, the executive who oversees Fox gave an endorsement Wednesday for the Television Bureau of Advertising's efforts to revolutionize the local broadcast business via an electronic buying and selling system. Tony Vinciquerra, president-CEO of the Fox Networks Group, said advertisers continue to prefer networks...
LAS VEGAS -- New digital media--especially social networking and mobile platforms--still offer big promise, but many problems remain. Speaking at CES, Carter Brokaw, chief revenue officier of Meebo, calls it "a crisis of confidence" in social media....
Pepsi will present the Creative Coalition Inaugural Ball, a benefit gala for the nonprofit, nonpartisan, 501(c)(3) advocacy arm of the arts and entertainment communities, Ft. Lauderdale hauling a beach around the capital, and the Silver Diner is offering Red, White & Blueplate specials until Jan. 21....
Two initial spots, which focus on variety, with puzzle-like creative set to electronica, show modified versions of the vehicles sliced and diced to show how owners personalized them. "We are still focusing on the core target; overall, we are not trying to broaden our target audience," says Attik's...