Seana Mulcahy is founder of Brand Truth, a digital media and marketing consultancy. She has 18 years experience in advertising, public relations and marketing communications with the past 14 primarily focused in the digital space. Prior she was vice president, director of interactive media at Mullen and Carat Interactive. Mulcahy has been creating online brands since before the first banner was sold. Her expertise includes online and traditional media planning and buying, strategy, branding, public relations, e-mail marketing, mobile, viral marketing, tracking & analytics, promotions, social media, search engine marketing and sales/media/marketing training. She's built online media services divisions for three companies and has worked with clients spanning financial, telecom, tech, healthcare, government, publishers, media, travel and retail. Clients include but not limited to VW, McDonald’s, Deutsche Bank, Lendingtree.com, Nextel, The US Department of Defense, Symantec, The Four Seasons, British Airways, Sesame Street, Pfizer, Smith Kline Beecham, Genuity, Electronic Arts and Radio Shack. Not surprisingly, she has taught, lectured and written about the industry for numerous trade associations, publications and blogs. She has been published in numerous publications and websites. She currently has a weekly column on Mediapost’s Online SPIN. Mulcahy is on the board of Dollars for Scholars and NetElixir, a search engine marketing firm. She formerly held board posts at Boston Interactive Media Association (BIMA) and the Business Marketing Association. She judges several industry awards shows. In addition she is a professor in Marketing Communications at Emerson College in Boston. Mulcahy has a degree in advertising, public relations and speech. She works out of Boston, Ma.