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Mon, Jan 5, 2009
THIS JUST IN
Media M&A Deals Plunged In 2008
by Erik Sass 
Mergers and acquisitions activity in the media world tanked in 2008, thanks to the credit crunch, which stalled dozens of deals, according to DeSilva + Phillips. The investment bank says the number of deals decreased 20% compared to 2007. But the real news is dollar volume, which fell 80% -- from $9.6 billion to $2 billion.
TOP STORY
Heavy.com Enlists 'American Pie' Star
by Gavin O'Malley 
Envisioning a new celebrity-bolstered era for original Web programming, male-oriented entertainment site Heavy.com has tapped actor/comedian Seann William Scott to co-host its weekly sports roundup, "The Burly Sports Show." "This goes beyond a sponsorship," said Simon Assaad, CEO of Heavy.com. "What we have in mind here is a 'Saturday Night Live' model, where we bring in a featured celebrity every week to promote something they're working on, and create entertaining content at the same time."
Daily Online Examiner: Davis
Facebook Looks To Control User Data
As Facebook traffic climbs to new heights, the site also is taking steps to keep control over its most valuable...
Online Spin: Allen
An Agreement On The New Year
Unsure if this will surprise you, but I have never been one for New Year's resolutions. At least not in...
TV Watch: Friedman
Is Digital Media Already Missing Its Chance -- At The Expense Of Traditional TV?
We are only at stage one of the recession -- and one wonders if alternative digital media has already missed...
Email Insider: Hutchinson
Dos And Don'ts For 2009
It's that time again when we look back at the past year and plan for the coming one. As we...
Search Insider: Simon
Revisiting Last Year's Predictions
ust about a year ago, I wrote an article called "10 Media Trends to Watch in 2008." Given that hindsight...
On Media: Mermigas
Job One: Advertisers' Survival Plan For 2009
Ad-supported media that resists extraordinary change will not bode well in the 2009 recession. The permanent demise of auto dealerships,...

INSIDE JANUARY
Age of Dissent
Less Is More
Welcome to the Monkey House
Fast Forward
The Sell: First-Person Accounts
   

INSIDE JANUARY
Agency of the Year 2008 (Gold): Digitas
Agency of the Year 2008 (Silver): OMD Digital
Best Web Design and Development: Schematic
Best Search: GroupM Search
Top 25 Interactive Agencies of 2008
   
OMMA Agency of the Year
January 20
Media Agency Of The Year
January 21
OMMA Social
January 26
OMMA Behavioral
February 26
OMMA Global
March 23
Digital Out of Home
April 22
Outfront Conference
April 28
OMMA Mobile
April 29
Search Insider Summit
May 3
Email Insider Summit
May 6
OMMA Publish
June 16
OMMA Gaming
July 21

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VC 2009 Investments: Which Startups Will Get The Dough? 
Investments for venture capitalists got squashed in 2008, and the outlook for initial public offerings (IPOs) and mergers and acquisitions (M&As) doesn't look much better for this year. But at least one VC firm still plans to make investments in 2009. Jeremy Liew, managing director at Lightspeed Venture...
Google Solicits Suggestions For Mobile Products 
Building on the openness underlying its Android mobile platform, Google is allowing users to propose ideas for new mobile product features through a new Web site. The Product Ideas page for Google Mobile allows Google users to submit and vote on mobile features they'd like to see the...
Netflix, Others Hawk Web-Enabled TVs
Coming Soon: Micropayments For Apps
Jobs: Health Caused Me To Skip MacWorld
Publishers Competing With Ad Networks
China Cracks Down on "Vulgar" Sites
Using Google's Book Search
Dreamworks, Pepsi Go 3D For Super Bowl Ads 
DreamWorks Animation and PepsiCo will each air 3D spots in the coming Super Bowl as part of a joint initiative that includes distribution of 125 million pairs of special glasses. The marketers will take over a full commercial break that will plug the coming film "Monstrous vs. Aliens,"...
Full-Frontal: 'New York Times' Sells Ads Below Fold 
The New York Times made history. Again. On Monday, it ran an ad on its front page for the first time in its history--yet another indication of how dire the fortunes of big newspaper publishers have become. As the industry reels from the one-two punch of Internet competition...
Cox Sells For ABC TV Sites 
A Cox unit that operates as a national rep firm for Web sites affiliated with local TV outlets has inked a deal to begin selling on behalf of the 10 ABC owned-and-operated stations....
WGM Cuts Deal For Weekly WWE Slugfest 
Advertisers, Marketers Brace For Obama's Regulatory Impact 
Report: Aegis Eyes Strategic Alternatives 
Viacom Apologizes For Attacking Time Warner 
McClatchy Delays Real Estate Sale, Debt Looms  
Newspaper Blues: Lee Enterprises Faces De-Listing 
Arbitron Brings PPM to 4 New Markets 
WPP To Cut Jobs
Media Agencies Gear Up For ROI
A New World Without NBC or CBS
What Scoop? Fierce Newspaper Rivals Share News
Deal-Making Sinks From $9.6 Billion To $2 Billion
Hyundai To Nouveau Pauvre: You Can Return Car  
"Hyundai can probably afford this because they are in better financial shape, and it's likely the cost won't be significant," says Edmunds.com's Jesse Toprak. "Any measure that is creative, like this one, will give consumers more reason to go out and shop. It won't be a magic solution...
FDA Requires More Disclosure of Bug-Based Colorings  
The Center for Science in the Public Interest contends that the colorings should have been banned because "the only way people can determine that they are sensitive to them is to suffer repeated reactions." At minimum, it says, the FDA should have required that labeling specifically indicate that...
Wobbly Borders Gets New CEO, Turnaround Team  
Most retailers are struggling, with the International Council of Shopping Centers reporting that the recession, widespread discounting and poor weather combined to make this the weakest holiday selling period since 1970. But observers are wondering how much additional pressure retailers like Borders, already wrestling with balance sheet issues...
Now No. 5, PNC Bank Launches Campaign  
New Domino's Campaign Moves The Needle  
Marketers Cast Wary Eye On Regulatory Agenda  
Sales Followed Consumer Perception Of Retailers  
Analysts To Brands: Stick To Your Knitting  
OTC Sleep Aids Poised For Long-Term Growth  
Department-Store Decline: It's Not The Economy  
Marketers Gear Up For a Crappy New Year
Too Many Rooms At The Inns
AARP Survey Finds Economy Takes Toll On Health
Dunkin' Sees The Donut Instead Of The Hole
German Automakers Plan To Expand U.S. Market Share
Nokia Is Touchscreening 'With A Vengeance'
Monday, Jan 5, 2009 
Friday, Jan 2, 2009 
Wednesday, Dec 31, 2008 
Monday, Jan 5, 2009 
Friday, Jan 2, 2009 
Wednesday, Dec 31, 2008 
Monday, Jan 5, 2009 
Friday, Jan 2, 2009 
Wednesday, Dec 31, 2008 
Display Ads Lift Searching 
Video At Work... On The Desk! 
Kids Motivated By TV and Print To Visit Web 
Job One: Advertisers' Survival Plan For 2009  
IPG: Digital Will Impact 5 Key Areas Next Year 
Keep It Real: Pragmatic Media Predictions For 2009 
An Agreement On The New Year  
2009 Wish: More Sleep  
Christmas And Comic Books  
Jingling Bells On Broadway, On Broadway 
Thrillist's Yuletide Gets Doused With The Eldridge's Lame Bucket 
Nosing Through The Truffles With La Cucina Italiana 
Flying Towards Quality When the Economy Is Grounded 
Every Word Matters 
Salesperson Of The Year 
Wishful Predicting 
Stocking Stuffers: Browsing the Mobile Brands  
Texting By the Numbers  
Crowded Shelf Space At The Digital Game Store 
Majority Rule 
Sony Gets Overzealous Moderating Gaming UGC  
Is Digital Media Already Missing Its Chance -- At The Expense Of Traditional TV? 
Cable's New 2009 Formula: Ratings Equal Subscriber Fee And Advertising Fairness  
MTV Looks For Another Hit: What About An Uplifting Reality Show?  
'Tis the Season To Be Jolly 
A Set Top Box Set-Up  
What Did You Say? 
Monday, Dec 15, 2008 
Monday, Nov 17, 2008 
Monday, Nov 3, 2008 
Facebook Looks To Control User Data 
Broadband Era Sparks Cable/Content Conflicts 
Social Nets Disable Project Playlist Widget 
Exciting 'Mad Men' Finale Column! (Finally!) Or, Duck And Cover: There's Always Room For A Season 2 Recap! 
Episode 13: 'Meditations In An Emergency' -- Or, 'There's A Chill In Here' 
Episode 12: The Mountain King -- Or, Measuring The (Two Mrs.) Drapers 
Men's Journal 
Singular 
Swindle 
Revisiting Last Year's Predictions  
The One Resolution That Matters  
Measuring Natural Search Marketing Success  
Learning From Sony BMG's Million-Dollar Mistake 
Aspirational Behavior 
From Static To Dynamic Behavioral 
Dos And Don'ts For 2009  
New Year's Email Marketing Resolutions  
3 Stats To Kick Off The New Year Right 
Why Apple and Wal-Mart Are Poised To Rule The World Of Mobile Media  
Trends & Predictions: Web Video In The New Year 
Smart Publishers Will Thrive In This Downturn  
Digging For Digg's Revenue Model 
AOL and Yahoo Show that for Social Media, It's Still Open Season 
In An Unscientific Survey, Looks Like My Contemporaries Are Finally Discovering Facebook 
Piquing Curiosity For Peeking At 'Curiosity,' The Book  
Clothing Keeps The Needy -- AND Ad Message -- Warm  
MINI Print Ad Drives Consumers Online 
Optimizing A Lead Generation Marketing Budget In Tough Times  
Unique URLs Vs. Homepage URLs: The Best Method For Lead-Gen?  
How The Recession Makes You Royalty 
Podcasting Killed the Satellite Star 
Holiday Wrap-Up  
On Measurement Standards 
The Carbonation Of Times Square 
Jet Blue Brings Food, Video, All Good Things To Airport Travelers  
Location, Location, Location  
Making The Most Of '09 Marketing Spend  
New Year's Resolutions For Hispanic Marketers  
New Targeting Methods For Reaching U.S. Hispanics  
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