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THIS JUST IN
Super Bowl Marketers Must Gauge Sensitivity
by Karl Greenberg 36 minutes ago |
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"We will also see a lot of classic formula: humor, and big productions," says Kellogg School of Management Prof. Tim Calkins. "But the wrinkle in all of this is the shift in the mood of the country and how advertisers will respond. And I think advertisers who try to be too flippant in this environment will miss the mark." He predicts Anheuser-Busch will stick to more iconic imagery along the lines of last year's Clydesdale spot.
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TOP STORY
'Net Will See Nothing But Flat CPMs, Analyst Also Says Ad Model Has Failed For Social Nets, Online Video
by Joe Mandese |
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While online ad spending is projected to continue expanding - albeit at a much more modest rate of growth - the contraction of the general economy is expected to put even greater downward pressure on the price of both online display and search advertising, according to a new 2009 outlook for the Internet industry released Monday by a top Wall Street researcher. That analyst, JP Morgan's Imran Khan, also predicted that advertising models would fail for two of the Web's hottest emerging platforms - online video and social media - and that it would take longer than expected for a substantive mobile advertising marketplace to emerge.
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| BLOGS/COMMENTARY |
Daily Online Examiner:
Davis 2 hours ago
Labels OK DRM-Free ITunes Tracks
In a long overdue move, all the major record labels have agreed to allow Apple to sell tracks without the... |
TV Watch:
Friedman 5 hours ago
TV Advertising Market: Slap, Tickle, And Wait
In just the last two years, 25% of network TV's prime-time viewers have departed, and, odds are, they aren't coming... |
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Online Spin:
Marchese 7 hours ago
Facebook Changing: Enter Video
The way people use Facebook is changing. What's more, something very significant is happening in the way people are communicating... |
Email Insider:
Harmon 7 hours ago
Make Way! The Preheader Express Is Still Chugging Along
Preheaders have received a lot of industry love throughout 2008. We're thrilled to see more email marketers begin to optimize... |
Metrics Insider:
Chasin 8 hours ago
2009: Measuring Up
If, like me, you get a dozen or so MediaPost columns in your inbox each day, then you probably already... |
Search Insider:
Burke 8 hours ago
5 Mobile Search Trends For 2009
Trend #1: Content and commerce transaction revenues will continue to dwarf mobile advertising revenue -- and will come from more... |
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IN PRINT
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MEDIAPOST EVENTS
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UPCOMING EVENTS
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RECENT EVENT VIDEOS
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| TODAY'S MARKETING NEWS AND HEADLINES |
Kaplan U Graduates To National Campaign Effort 1 hour ago
 The campaign will run over the next five months, nationally, with local focus later. Kaplan's Linda Mignone says the rationale for going with national cable that is "we are national in scope but, most importantly, we wanted to build awareness and take advantage of demographic segmentation; and the... |
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Say Cheese: Dairy Industry Partners With Domino's 1 hour ago
 DMI, together with state and regional dairy organizations, will invest approximately $10 million to support the nationwide campaign launch, assisting Domino's franchisees in advertising, public relations, local market promotions and communications activities. Domino's own investment will approximately quadruple the overall campaign funds, according to DMI.
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Amazon Launches Inauguration Store 7 hours ago
 It's time to get started on the next retail countdown, with Amazon.com launching a special site for the upcoming presidential inauguration. The site, opening as Washington, D.C., continues gearing up for the big event, is obviously selling Obama-themed paraphernalia, from t-shirts and collectibles to iPods etched in his... |
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| S&P: Large QSRs Positive, Casual Chains Weak 8 hours ago
| | Domestics See Faint Glimmer Of Hope In December Sales
| | Hyundai To Nouveau Pauvre: You Can Return Car
| | FDA Requires More Disclosure of Bug-Based Colorings
| | Wobbly Borders Gets New CEO, Turnaround Team
| | Now No. 5, PNC Bank Launches Campaign
| | New Domino's Campaign Moves The Needle
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RSS FEEDS • PRIVACY/TERMS & CONDITIONS
If WeeWorld.com GM Lauren Bigelow pegs this year's virtual world trends, 2009 will go down in history as the year virtual worlds collide with social networks and video games. Not only will they increase use of "gaming elements," but they will reflect timely real-world events, and cozy up...
Cox Cross Media, the digital sales arm of Cox Enterprises, on Monday announced a marketing partnership with the ABC-owned Television Stations Group. Per the deal, CXM will handle online sales for the Web sites of ABC's 10 owned-and-operated local stations...
In a controversial ruling, a federal judge has dismissed a spam lawsuit filed by four Web users against social networking site Reunion.com because the users didn't claim they lost money as a result of e-mails sent by the site....
Univision Communications just announced its first retrans deal -- an agreement with Comcast that allows the cable operator to carry Univision's owned-and-operated local stations and a cable network....
Research conducted by experts in affluent-adult behavior found that among U.S. homes with incomes of $100,000-plus, more than 63% have a DVR. Not surprisingly, that's far above the 27% of all U.S. households....
The recession is claiming some relatively new titles, which launched with innovative publication strategies and strong niche appeal, but failed to secure spots in an increasingly brutal magazine ad market. New casualty: 8020 Media....